Tue, 22 February 2011
In this Marketing Over Coffee: Show length 28:36 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 01:16 Interview with Markco (aka Chris) on internet marketing of WoW Gamer Resources 01:55 Financial sucess through gaming 03:40 Where's the value? 05:15 What pushes customers beyond the free materials over the pay wall? 06:30 How to market to your community 09:10 The Game World Economy, and getting off the treadmill 12:31 When to outsource 13:54 Manipulating the WoW economy with common sense economics 16:20 Moving WoW theory into the real world 18:40 Dealing with the commoditization of attention 21:06 Managing the online community 22:46 Where to start? 25:10 What's next on the roadmap? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 16 February 2011
In this Marketing Over Coffee learn: Show length 25:24 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 00:45 Why haven't you called the comment line? 01:03 Sean Z. offers a case study on the challenges of selling into foodservice 02:02 Individual Tweets generating SEO Impact 04:03 Marketing VOX - Too many posts can lead to Facebook "Unlikes" but in a related story "Unlikes" are not an idicator of willingness to purchase 06:15 From the LinkedIn Group - How to run a focus group - Gibson Marketing, Brand Savant, Evernote 12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me. 13:45 www.kennblanchard.com doing some site cleanup with website grader 14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger 17:25 The 25th Annual MOC Awards winners are:
21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures 23:16 Upcoming Events - Chris in Providence for the ETC Show, then SocialFresh Tampa 24:26 Question of the Week – What's your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version) Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 9 February 2011
In this Marketing Over Coffee learn : Show length 26:16 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 01:02 Near Field Communications will be here soon 02:02 Superbowl Ads: Darth Passat (and Outtakes), Profs Measures the Buzz 02:54 Chicago Mike asks about Groupon and holds the first MoC listening event! 03:39 Kenneth Cole sets its brand aflame, Scott Monty makes the call 05:38 Doritos, Android Thumbs? Jaffe Round Up 06:37 Daniel asks about WordPress plugins you can't live without 09:57 Matt asks how you measure social media success - setting up Goals in Google Analytics 11:53 Another Matt finds KFC QR Codes in the wild 12:37 Martin asks how to get a publisher to pay attention to you - check out past interview with David Meerman Scott 15:27 Katie asks about good social media conferences in the US - our conference in a box is the best 17:40 Michael asks about Marketing to Restaurant Owners and Operators 24:10 Wizard Magazine Folds 24:20 Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards. Chris at SocialFresh Tampa 25:19 Question of the Week – Is it worth it to burn down your brand? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version) Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |