Mon, 29 December 2014
In this Marketing Over Coffee: Brought to you by our sponsor, 99 Designs: Are you dreaming about the perfect logo, website, or flyer design, but don't know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It's fast, affordable, and you're guaranteed to love the results. Go to 99designs.com/moc to get a free $99 upgrade on your first design. Author of the bestselling Content Rules (now in 9 languages) w C.C. Chapman What's the story behind Everybody Writes? Back in the days of Banner Ads at Clickz We also have a special offer for MoC listeners on a Marketing Profs PRO Subscription: We talk about what was hot at Inbound (This was before the Hubspot IPO) Scaling great writing across the enterprise and the corporate style guide Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 15 December 2014
In this Marketing Over Coffee: Facebook Search The Future of Email Marketing - Google Inbox Seinfeld's Clio Acceptance - Nominations are open for the 29th Annual Marketing Over Coffee Awards! SHIFT Client Gift Status Audio headphones - beating beats. Boutique Hotels solves the "Cookie Cutter" room problem MoC Meetup in Austin in Feb? Please give us an Stitcher review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 19 November 2014
In this Marketing Over Coffee: Panda and Penguin, Cutts no longer the lightning rod? Elections! Mobile Adsense - Deals on The Mobile Commerce Revolution Page Rank Retired B2B and B2C Economic Indicators Why the media needs to torture us How to get your posts to show up in the Facebook Feed and more on how things are ranked in the feed. Please give us an iTunes review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sat, 1 November 2014
In this Marketing Over Coffee: Do you buy or use lead retrieval? Check out this no hassle WP on the latest features you should be demanding from our sponsor, EventHero. What do you find when you unpack "then a miracle happened..." The Bullseye framework: Why trying a bit of every campaign is just a random walk. The 50/50 Product/Traction Rule The 19 Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 28 October 2014
In this Marketing Over Coffee: Google Analytics for Apps, Remarketing across verticals Penguin 3.0, Panda 4.1, and SEO Tools Facebook Business Manager, Twitter Audio Cards 10 Best Practices for Lead Retrieval - No Hassle PDF from EventHero.io Dreamforce - New Analytics, Neil Young's audio player, John on the ButtonClick Admin Podcast School Boards get suckered into promoting cigarettes Facebook Rooms, Google Tag Manager Special Deal on Tom Webster's book includes BBQ Brett Bendickson, long time listener and L8 Enl: You're not an Ingress player until you've had a run in with law enforcement Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 22 October 2014
In this Marketing Over Coffee: VP strategy and marketing at Edison Research - The Infinite Dial Producer of the Award Winning Friday Five Tom's co-author is Tim Hayden The greatest change is the history of industry - mobile as behavior The narrow circle of apps and the success of Starbucks app The new social security number and one to one marketing The Behavioral Strategist - create the flow or discover it? Mobile and the rest of the world
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 29 September 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Where did Social Fresh come from? West Coast Show Online Training Where do you get speakers from? Why are there fewer female speakers? Is crowdfunding just a bubble? What is content envy? 16 Great Social Media Tools, Social Media Toolkit coming soon! Victory Ritual - Taste Daily SocialFresh.com/Coffee gets you $100 off the San Diego Event - Oct 28-30!
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 22 September 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Deliverability Interactivity How are black list issues resovled? What are the two most common mistakes made by email marketers? How does reputation scoring work? What are some good benchmarks on spam reporting? When are 3rd party deliverability tools a requirement? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sat, 13 September 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Facebook News Feed Changes, no more clickbait headlines Fire phone ready for fire sale, Amazon bought Twitch Huge iPad on the way with 2 new iPhones? Google Knowledge Vault Hype Cycle 2014 - Gamification entering the trough, Internet of Things at the Peak, Holographic Displays and Brain-computer interface on the way up Snapchat valuations 100B? Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 3 September 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Get the whole story on Bob and The Beancast How to land the big guests Ethics of Native Ice Bucket Challenge Crowdsourcing cheapening design Free Keurig Keynote at ConvergeSouth in October will be the perfect storm of relevance. New dates: Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 27 August 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Martec Roundup: Tight Market for Digital Marketers, Dwindling Attention Spans Showcase for Hangouts, Hangouts vs. other Online Meeting Providers The Ice Bucket Challenge Black Hat Social Media - All about the APIs Keurig klout, DRM and a price increase Ingress Update EventHero Is Here To Save The Day For Event Managers! Matt Heinz and Trish Bertuzzi at Inbound Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Fri, 22 August 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee California Says Google Better Not Forget Google Unsubscribe AOL has dial up users and is raising a boatload of cash Amazon dragging in authors and readers in Hachette fight Leaders Eat Last Transcript Now Available New dates: Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Thu, 14 August 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Facebook Messenger now mandatory and a wrapup of Q2 social network earnings calls Twitter Cards Trello Spin off, Freshbooks funding Zoho vs. Nimble Ron Ploof checks in: Data on Amazon's KOLL, Epson's new smart glasses The Future of Ingress via @johnhanke - James Frey's 'Endgame' through Harper Collins Smartshoes, Navdy, heads up display for cars Apple tells headphone people to Beat It, Recode says iPhone event Sept. 9 New dates: Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 5 August 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee The History of Chatter Superstarch.com - Design and UX consultancy Single view of the customer and how Nimble compares to Chatter What are you watching in the Internet of Things? Good design stays out of the way From Fortune's 10 Question Series Smuggling Bibles into the Soviet Union, J. Crew Model, Managed a Starbucks! Dreamforce Checklists Manifesto and other books Escape from The Bay Area
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sun, 20 July 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Kindle Unlimited Twitter says reach 30% for free! Google screwing Yelp? Danny Sullivan's study says otherwise, Goog also not as good as Bing in Movie Results? Google Analytics App for iOS now available L'Oreal Model for one YouTube Video Ingress Sequenced Pitch Beats Single Call to Action Get $500 off on Oratium Presentation Training August 6&7 in Chicago! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sun, 13 July 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Facebook making more money and getting into mind control. YouTube Name and Shame Comscore says mobile overtakes desktop Memewatch: Comedians in Cars Getting Coffee, Potato Salad, Coin Stupid stuff: Infographic!, Lamborghini rides You should buy the App - Early access to shows! World Cup Facebook Retargeting Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 30 June 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Hazardous to Your Social Media Health Stop Telling Your Story 21 Tips for Man on the Street Video Strategies Buying Beats to Out-Cool everyone else? Or will this generation never buy a song? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 24 June 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Chris playing around with Personify EU right to be forgotten doesn't apply here. Google Web Starter, Google Local Neighborhood What to do about the Gmail Promotions Tab Only 1% Using Responsive Design for Email MoC Award Winners! The Mugsys go to:
Harley Davidson Electric Motorcycle Fire Phone Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 17 June 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee The #EventTech Newsletter Twitter and FB Retargeting Netflix tells you when your cable company is slowing you down Way more about Apple's advertising than you'd ever want to know Dot Coffee Right to be forgotten brings out the creeps Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 10 June 2014
In this Marketing Over Coffee: Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators Chris on breaking out of "Child Actor Syndrome" What does it mean to have a "Solid Spine"? Plan your schedule at 40 percent. Get the sleep you need. Chris' focus on wellness. Breaking free from B2B About Discipline, "being on the inside", and Monchu
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 4 June 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Sorry about all those extra files... Panda and Press Releases What manufacturer wants to put a Google brain in their cars? TV - Inflection point where it's cheaper to make shows than licensing? Adam Corrola fights to save podcasting from trolls Soon Instagram will be a crappy as Twitter MarketingVox makes fun of Pinterest
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 26 May 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Panda Strikes Again! Glass Door Wins Big, eBay loses Chris chooses Google Tag Manager over some analytics functions Leaked NY Times Innovation Report Makes the Rounds Scott Monty Drives Off - MoC Exclusive in the works! Canada's Anti-Spam Legislation is taking effect soon, and we have a checklist for marketers The Global Advertising Lawyers Alliance on Ambush Marketing - some are forced to rely only on traditional trademark or unfair competition laws. 52 Countries for World Cup! No IPO Bubble - Thanks SarbOx! YouTube to buy Twitch for $1B? Kevin Spacey in CoD Advanced Warfare
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 21 May 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Using Secret for inside news WSJ article on social media and hiring Strategy and restaurant analogies The Oracle Marketing Cloud - @Eloqua @Compendium @Responsys @BlueKai Cordcutters average over 200GB/month, Bittorrent 25% of all downloads
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 14 May 2014
In this Marketing Over Coffee: Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Topics: The 5 Keys to using Practical Marketing as the new way to sales success Sales vs Marketing Hourglass Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey Has inbound marketing made the salesperson unnecessary? The sales coach? Why do sales people need to write every day? Creating a Total Content System strategy What are thecrucial markers for an ideal client? Where do the software tool recommendations come from? Life with Google Fiber
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 7 May 2014
In this Marketing Over Coffee: Thanks to our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee Marseli: The Elevator Pitch How much data do you need to have to get actionable information (number of sales guys? numbers of leads? number of deals? lentgh of time?) What are the challenges to predicting pipeline quality? How do you use sales analytics to help improve lead scoring models? Marketing ROI is top of mind of every marketing leader, what sales process information should marketing leaders have at their fingertips that will help them improve ROI? With access to this level of intelligence, how should marketing leaders change how they manage their overall business? Predicting deal flow not only average across the board but down to the individual rep. Dealing wtith the side effects of "Sales Steriods" Customers like Serva, Yark Data Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 29 April 2014
In this Marketing Over Coffee: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee The greatest content marketing case study of all time: Marketing The Moon Collier's Magazines, Werner Von Braun and Walt Disney! Wally Schirra went full spectrum to "last, low-priority test objective" to providing color commentary next to Cronkite during moon walk. Brands helping to educate the press and public PR Materials and Press Kits from the Apollo Program Cronkite as the lead, Huntley and Brinkley busy with other things Wayne Harrinson of KMHT radio coverage Marketing the Moon: The Movie NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program The political trade off - TV knew that if funding kept rolling it would be "The most spectacular television shows anyone had ever seen". Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse. Images of earth from space as the greatest legacy of the Apollo program
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 22 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Google Big Data Remarketing, Universal Analytics What's coming next in Adwords? Livestream Tues April 22 Google Contact Lenses, Amazon Phone and Amazon Flow Apple agency up? From Edelman - Apple doing Digital Marketing? Nobody trusts marketing people - aka stats that don't really mean anything THE MoC AWARDS! Nominations now open! A fun use of outdoor display, USAirways Like we said: Social going to customer service
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 16 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Silverpop Acquisition allegedly $270M, the LinkedIn group is asking "Who's Next?" The New Yorker on Amazon versus the Publishers Guys at the top paying for preferential treatment on the last mile Acxiom on the "Shadow Industry" - List buying? Heartbleed and spoofing fingerprint scanners Are Phablets for real? Tim tried Google Glass THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 8 April 2014
In this Marketing Over Coffee: Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Rundown: The primal response we have to environments where we are "in danger" The roles of EDSO - Endorphins, Dopamine, Seratonin & Oxytocin Why we hate Wall Street Unlike money, time has absolute value Captain Marquet's "Turn the Ship Around" The failure of Marketing and Advertising
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 1 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We're also happy to welcome WhatCounts aboard, we use them for our email newsletter, you should too!
Facebook Throttling Continues, Forrester reporting on Facebook "Bait and Switch" reputation, CSP's Facebook Calculator Google Voice Plug Pulled Thanks to Jo Darby for mentioning B2B Marketing Confessions Google Affinity Categories, Google Desktop to Mobile Retargeting, Google Author Rank SAP to resell Adobe Marketing Cloud iOS 7.1, iPhone Healthbook shooting at all players THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 17 March 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent This week a special interview with Kerry O'Shea Gorgone SXSW Wrap-Up - Content Shock MarketingProfs B2B Forum and Podcast Insider Stuff Girl Scout Cookies Part 2! THE MoC AWARDS! Nominations now open! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 26 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent Using the Google Keyword Planner Google Fiber in more cities, Google Project Tango, Linkless SEO? Opting In and Out of Mobile Tracking Would you promote your movie on Dadbook? Candy Crush at $10B (93M players daily), Irrational Games (Bioshock) Shuts Down Finally! Somebody tries something new with a hidden camera stunt. THE MoC AWARDS! Nominations now open! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 17 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent Who is Jason Calacanis? Twist 40 at Penn State, Twist 378 w Jerry Colonna No company has as many smart, ambitious, hard working people, making big bets, crazy acquisitons, has more data, effectively plays the government, has global influence, is as efficient, and has as much Larry Page as Google. Check out the original post "Google Wins Everything" Google's Domination and Acquistion of Waze and Nest vs. Apple's fear of using the big chips What drove the progression from Mahalo to Launch Ticker to Inside? What are the key elements to determine if there's a market for the product? Reinventing the news - shooting to be bigger than CNN Who's a threat to Inside? Facebook Paper? Anybody? LAUNCH Festival is Feb. 24 - 26
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 17 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent Best Day/Time to post on LinkedIn - which is growing 2x over twitter Klout acquisition by Lithium? New look. Kurzweil working with Google on the Singularity David Spark on Hazardous to Your Social Media Health Flappy Bird Valentines Day Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Mon, 17 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 What is Evergage and custom content all about? The Persona Intent Targeting System Web Customization for B2B versus B2C How does customization integrate with marketing automation? Why A/B Testing is the antithesis of customization
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sun, 9 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent Google Chromebox thing Amazon makes CVS stop selling Cigarettes AOL and Patch Superbowl - Epic Night, Terry Crews and Muppets, Radio Shack MLB Rolling out iBeacon in Ball Parks Sochi on Social Twitter, more money than ever, but dying? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sun, 2 February 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent Motorola Sale Facebook gets into remarketing and Q4 Numbers Great info on Ad-Tech Valuations Apple soon to destroy handheld gaming industry Cutts Says Guest Blogging is Dead Superbowl - Yellow M&M gets the lead iPhone Life Rapid Charge Trick As if Jim Cantore wasn't already a badass.
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Sun, 26 January 2014
In this Marketing Over Coffee: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 July 2011 - The first time we talked with Derek What the hell is up with releasing 16 books at the same time? Wood Egg 2014 How did your Domino Project Book - "Anything You Want" do for you? Derek at TED - The First Follower Presentation, Weird or Just Different Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Fri, 17 January 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course. Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program. Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent John Blue writes in on Gmail suggesting Google+ recipients even if you don't have their email Chris' New Book! Marketing Red Belt - First 25 get $2 off! Evaluating SEO Keywords Using Twitter Beats Music vs. Pandora, Spotify and others Phantom 2 Vision Arial Photography Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 8 January 2014
In this Marketing Over Coffee: Brought to you by our sponsor: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 Bruce Schneier on NSA Security Hacks Oracle purchases Responsys Marketo bought Insightera What I did on my Dreamforce Vacation - All the best posts on the Dreamforce Blog Intel Edison - Computer on an SD card McAffee to be replaced by Intel Security, Michael Bay Meltdown My first Mac - 3 Port USB/Ethernet Adapter Content Shock - Reaching the Breaking Point? Amazon Prime Ground, Bama Mom Wrecking Ball Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |