Tue, 29 April 2014
In this Marketing Over Coffee: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee The greatest content marketing case study of all time: Marketing The Moon Collier's Magazines, Werner Von Braun and Walt Disney! Wally Schirra went full spectrum to "last, low-priority test objective" to providing color commentary next to Cronkite during moon walk. Brands helping to educate the press and public PR Materials and Press Kits from the Apollo Program Cronkite as the lead, Huntley and Brinkley busy with other things Wayne Harrinson of KMHT radio coverage Marketing the Moon: The Movie NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program The political trade off - TV knew that if funding kept rolling it would be "The most spectacular television shows anyone had ever seen". Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse. Images of earth from space as the greatest legacy of the Apollo program
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 22 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Google Big Data Remarketing, Universal Analytics What's coming next in Adwords? Livestream Tues April 22 Google Contact Lenses, Amazon Phone and Amazon Flow Apple agency up? From Edelman - Apple doing Digital Marketing? Nobody trusts marketing people - aka stats that don't really mean anything THE MoC AWARDS! Nominations now open! A fun use of outdoor display, USAirways Like we said: Social going to customer service
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 16 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Silverpop Acquisition allegedly $270M, the LinkedIn group is asking "Who's Next?" The New Yorker on Amazon versus the Publishers Guys at the top paying for preferential treatment on the last mile Acxiom on the "Shadow Industry" - List buying? Heartbleed and spoofing fingerprint scanners Are Phablets for real? Tim tried Google Glass THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 8 April 2014
In this Marketing Over Coffee: Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Rundown: The primal response we have to environments where we are "in danger" The roles of EDSO - Endorphins, Dopamine, Seratonin & Oxytocin Why we hate Wall Street Unlike money, time has absolute value Captain Marquet's "Turn the Ship Around" The failure of Marketing and Advertising
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 1 April 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We're also happy to welcome WhatCounts aboard, we use them for our email newsletter, you should too!
Facebook Throttling Continues, Forrester reporting on Facebook "Bait and Switch" reputation, CSP's Facebook Calculator Google Voice Plug Pulled Thanks to Jo Darby for mentioning B2B Marketing Confessions Google Affinity Categories, Google Desktop to Mobile Retargeting, Google Author Rank SAP to resell Adobe Marketing Cloud iOS 7.1, iPhone Healthbook shooting at all players THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |