Mon, 26 May 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Panda Strikes Again! Glass Door Wins Big, eBay loses Chris chooses Google Tag Manager over some analytics functions Leaked NY Times Innovation Report Makes the Rounds Scott Monty Drives Off - MoC Exclusive in the works! Canada's Anti-Spam Legislation is taking effect soon, and we have a checklist for marketers The Global Advertising Lawyers Alliance on Ambush Marketing - some are forced to rely only on traditional trademark or unfair competition laws. 52 Countries for World Cup! No IPO Bubble - Thanks SarbOx! YouTube to buy Twitch for $1B? Kevin Spacey in CoD Advanced Warfare
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 21 May 2014
In this Marketing Over Coffee: Brought to you by our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee Using Secret for inside news WSJ article on social media and hiring Strategy and restaurant analogies The Oracle Marketing Cloud - @Eloqua @Compendium @Responsys @BlueKai Cordcutters average over 200GB/month, Bittorrent 25% of all downloads
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 14 May 2014
In this Marketing Over Coffee: Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Topics: The 5 Keys to using Practical Marketing as the new way to sales success Sales vs Marketing Hourglass Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey Has inbound marketing made the salesperson unnecessary? The sales coach? Why do sales people need to write every day? Creating a Total Content System strategy What are thecrucial markers for an ideal client? Where do the software tool recommendations come from? Life with Google Fiber
Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 7 May 2014
In this Marketing Over Coffee: Thanks to our sponsors: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee Marseli: The Elevator Pitch How much data do you need to have to get actionable information (number of sales guys? numbers of leads? number of deals? lentgh of time?) What are the challenges to predicting pipeline quality? How do you use sales analytics to help improve lead scoring models? Marketing ROI is top of mind of every marketing leader, what sales process information should marketing leaders have at their fingertips that will help them improve ROI? With access to this level of intelligence, how should marketing leaders change how they manage their overall business? Predicting deal flow not only average across the board but down to the individual rep. Dealing wtith the side effects of "Sales Steriods" Customers like Serva, Yark Data Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |