Fri, 22 May 2015
In this Marketing Over Coffee: Brought to you by our sponsor, MarketingProfs: Her path from Radian 6 to Salesforce.com and Ringlead The birth of content marketing The value of clean data Content marketing as the lead strategy Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience. As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering! Her girl crush on Ann Handley The sexiness of B2B SaaS The insider's guide to Dreamforce Amanda's Toolbox: Canva, HaikuDeck, GaggleAMP, Slideshare Running a guest blogger program LinkedIn Group, Ad Accelerator, Mark hates us About the headline: Dealing with f'n duplicates Please give us an Stitcher review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Tue, 12 May 2015
In this Marketing Over Coffee: Brought to you by our sponsor, MarketingProfs: Ted Wright is the CEO of Fizz, the pioneering Word of Mouth marketing firm. The origin story - award winner to fired in 5 weeks Influencers try new things because they are new, they don't want cash Interruption and interception is a losing strategy Going beyond just giving away free stuff - the cleaning up Lego story The longest year and KPIs - hat tip to Sergio Zyman Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience. As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering! How to train brand ambassadors Please give us an Stitcher review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Thu, 7 May 2015
In this Marketing Over Coffee: Brought to you by our sponsor, MarketingProfs: Google Earnings Up but PPC Down, FB Mobile Plateaus, Twitter takes a hit but announces DoubleClick/Google deal The iab NewFronts! YouTube is huge. Where did upfronts come from? Twitter on the Google, Facebook API tightens up, Google Plus Apple Pay defeating CurrentC, Wearables Update - John gets his Surge Chris tries the Minipresso for espresso Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience. As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering! Profs pricing is 595 and then 200 off, not 795!!!! Shout out to Jeremy Howlett from Altra Running! What's your Microsoft Age? John gets a Kinnect for his Xbox 360 Please give us an Stitcher review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Thu, 30 April 2015
In this Marketing Over Coffee: Brought to you by our sponsor, MarketingProfs: Mobilegeddon Not A Disaster - Check MozCast Wordpress 4.2 Update Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience. As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering! Facebook Video, adding content, algo update beatings and how to get around them YouTube true view cards - they work on mobile Twitter DM Changes - what your company needs to know We demand Jay Baer come on the show to talk Hatetrix Chris' Apple Watch Charger, Apple Watch Apps Store Open Please give us an Stitcher review! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |