Thu, 27 July 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt Vitaly Pecherskiy is Co-Founder and COO of Stack Adapt Started out with AdParlor The browsing behavior of over 600 million people - seeing what influences them pre-purchase 10 Billion Data Points Every Day, how are they different from a Demand Side Platform (DSP)? Questions to test your sanity: What if Siri had a human face? When is it ethically wrong to turn a computer off? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes. System for experts vs. Expert systems In today’s episode, we are focusing on the importance of data in today’s digital advertising world and the different implications it may bring. On that note, if you, as a marketer, are worried about transparency and brand safety in today’s convoluted digital advertising world, check out StackAdapt. StackAdapt is an advertising platform that offers complete transparency in their inventory and audience data so marketers can have full trust in where their campaigns are running. StackAdapt just recently unveiled that they have received the highest score by G2 Crowd in customer satisfaction amongst all their competitors for the third-time. Clearly, marketers are achieving their campaign goals using StackAdapt. Visit stackadapt.com today to request an invite. Does it even matter what the algorithm is? Ultimately it's about results and serving the customer, how it works is irrelevant The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Take action! Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Thu, 20 July 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt The Marketing Seminar - Reinventing Education How it differs from Alt-MBA Marketing with people, not at them This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes. Demassive-ification - The One to One Future from Don Peppers and Martha Rogers When big business doesn't have the humility to change What makes Seth angry? A new definition of AI “Powerful advertising is anticipated, personal, and relevant.” This quote is from Seth’s book Permission Marketing in 1999 and is still relevant today. Marketers are constantly fighting for consumer’s attention with the most relevant content. One advertising platform that can help you achieve that is StackAdapt. StackAdapt provides marketers with the most cutting-edge machine learning and data-intelligence capabilities to connect with customers who have shown interests in your product or service. Visit stackadapt.com today and kickstart your next customer acquisition campaign. Footprints on the Moon Are subscriptions growing in response to fake news? Mass vs. Micro Rise of the voice interface Audiophile update The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Wed, 12 July 2017
In this Marketing Over Coffee: IBM in Germany, Machine Learning, Governance and Hybrid Cloud GDPR is Everywhere - Chris talks with John Bowman 3 part series on Google Optimize This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes. 9 Part AI Primer for Marketers What will Amazon do with Whole Foods? Patent for Drone Hives StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Google talking about Quantum Supremacy by end of year? Facebook lets you pick who in the household you want to advertise to Great article on 5 items for your SEO Audit A Google Algorithm shuffle? Chris SEO updating archived content Lightning McQueen Coming to Waze The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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