Wed, 27 September 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt Chris' 3 Google Takeaways: Analytics - Data Studio - Optimize Amazon to lower prices at Whole Foods This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes. Amazon HQ2 coming soon! Chris' Golden Cookbook (Newsletter only!) StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. The Impact of Natural Disasters LinkedIn Serving Native Ads in Outlook Inbox Monitoring OOO Requests to see when to email The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Mon, 18 September 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising. So where did this all begin? When do clients realize they need to get multi-cultural? Are most campaigns reworking of existing campaigns or original material? What's the state of multi-cultural for the entertainment industry? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes. Adapting both language and the appearance of the principals in the campaign are the simple first steps, what else goes into making something culturally relevant? Counseling on effective ad placement How does gender fit into this? What channels do you cover? StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Why ATTUNE Consulting was built What's on the radar for the next year? The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Thu, 7 September 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt Chris on CX and its lack of integration 2017 Retail Meltdown - Part 2 - Future of Retail and Microsoft Congnitive AI - Amazon Go Store This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes. Eintstein Vision for Salesforce's Social Studio Facial Recognition Lock on iPhone 8 The Holy Trifecta - Marketing Technologists, Data Scientist, Developers Football Bar numbers down according to Foursquare Foot Traffic Paul asked about Chris' Twitter Bot tool stack Heyes of miVIP Medical Group asks about multi-touch attribution and attribution models for sales cycles over 90 days. StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. MessageTribes coming soon! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. |
Thu, 31 August 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt Step one - not getting squeezed out of your own deal What happened to Jonathan after his deal? What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth" Why the gap between initial offer and final purchase cost? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes. The disparity between the sellers who are doing their only transaction vs. buyers who are always doing deals and have choice. Defeating the Earnout StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. The single biggest obstacle in transfers between the first and second generations is... The single best decision to improve the business is the board of directors Dividend strip as another option Avoiding Due Dilligence Disturbance The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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