Fri, 27 April 2018
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Optimove Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro Going from $5M to $45M Working with Brad Feld and Jerry Colonna "When you're in debt to the truth, the interest rate sucks" 9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Going for 100x versus passing on Angels and VC Showdown at the 7 Hour Board Meeting CEO Transitions Business should be human 20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. The folly of marketing hacks Flywheels, not hacks Sparktoro - finding the channels for your specific audience Don't take Google's advice Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Thu, 19 April 2018
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Optimove IT'S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms - no pixel sharing, no sharing results Google flushing data - the return to darkness LinkedIn share data White Paper 6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Spotify - Has the hemmoraging stopped for the music industry? John wants to get ont JQBX The MicroInfluencers 13:56 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Chris Mining GlassDoor Rand Fishkin and Oren Klaff coming up next!! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.
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Thu, 12 April 2018
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the "Ta-Da!" Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works! And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 12 Questions to get to the company DNA The genotypes - Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality) 14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. 6 C’s of Positioning Message architecture - Core, Category, Community, Competition, Context, Criteria The 12 Brand Archetypes On Tile as being Customer Focused - Tale of the Turtle 100 CEO Survey - Trust the issue, facing the Techlash Andy's on Twitter @andycunningham4 The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. |
Thu, 5 April 2018
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 - The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How IoT and Blockchain are coming together 7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Watson Studio - aggregating best practice templates of deep learning models Hunter extension for Chrome for sales judo Facebook Cambridge Analytica, privacy settings cleaned up, and more lobbying. Follow Dennis Yu on Facebook. 15:55 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Greg Sterling at MarketingLand gets John's favorite headline of the week award MarTech Salary Survey, we look at the gender gap Buffer's Radical Transparency The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. Photo of IBM Q Quantum Computer from Lars Ploughmann
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