Thu, 26 March 2020
In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from clippings to business intelligence with internal and external data sources Quality of the data inputs 8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Protecting the brand when the generated content is beyond the human ability to consume it all Reccomendation Engines vs. Natural Language Processing (NLP) Tracking message penetration AI vs. Fake News 17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Case study - tracking climate change opinions by country The secret to rapidly training your model The legal fight to stop TV scanning Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 19 March 2020
In this Marketing Over Coffee: Learn about International Women's Day, Clearview, Ryan Reynolds and more! Brought to you by our sponsors: ahrefs and LinkedIn Celebrating International Women's Month with Katie Robbert International Women's Day is over 100 years old! Unilever achieves gender balance in management globally Beta Access to Clearview is disturbing
7:32 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Some totally ridiculous You Ask I Answer from listeners on gender in the workplace 16:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Popeye's names Gut Miami agency of record Ryan Reynolds: Master Marketer Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 12 March 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and Express VPN Talking about Covid-19 data Event Cancellations - starting with SXSW and THINK Amazon and Microsoft stepping up to help local businesses Brands can pay to Trend on Reddit - 70% of users welcome brands 6:41 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Join the Trust Insights Analytics for Marketers Group BIMI Email marketing sender validation Amazon wants other retailers to go cashierless with Just Walk Out Technology 15:30 - 18:10 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Opt Out Tools from Katie Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 5 March 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Niche Design - the leader in Dialog Podcasts The state of Podcasting 8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Data Flywheel Netflix uses their Data Flywheel to double their hit rate Build Platforms Not Products 17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Data exchange as part of the customer/vendor relationship Looking at the US elections through the Marketing lens The biggest mistake in the history of marketing How the democrats could fix their marketing problem Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |