Thu, 23 April 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled - how world changing technologies are taking apart scaled up industries. Can the existing system adapt or does it have to be disrupted? Health Assurance - doing the work before people are sick 6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! What if we had all the IoT health data? The economics of it all 13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The rise of telehealth Shift to online education The History of IBM Echoes of the 1890-1910 Era Past Category Design Interviews: Play Bigger, Niche Down Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to manage your ad campaigns? The seven tasks you need to focus on every week What level of spend triggers the need for a tool? 7:46 Join the Trust Insights Analytics for Marketers Slack Group! Smart bidding vs. Manual bidding WordStream Covid-19 Resource Page Impact of the pandemic 25% searches are "never before" Services are back in style The fallacy of sitcom apartments Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last Speaking at TED It's not the people, it's the environment Dealing with layoffs Be the leaders you want to see The brain chemistry behind it Turn the Ship Around by Capt. David Marquet 17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Money vs. Time The problem with social media Making stuff for the person consuming it - you don't need to force people Looping it back to great marketing Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn John donates to Snopes The fed buying securities? For small businesses and freelancers check out the Payroll Protection Plan Google Ads Grant as credit to accounts in good standing Adobe Small Business Relief 6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! All I wanna do is Zooma Zoom Zoom Zoom Work from Home Tips Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light Eating too well from staying at home, 100 push up challenge The public has caught on to fake reviews Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |