Thu, 20 January 2022
In this Marketing Over Coffee:
In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label Corona, GMC, Maker's Mark Define your brand's point of view 6:46 - 7:47 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc Document what music means to your brand Having music in every creative brief Clear responsibility on music 13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. License big known songs or do orginial compositions? Flexibility in working with composers on agreement types 2x Cannes Winning Save the Children Survivor campaign Find her at SamParvin.com or on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 7 September 2017
In this Marketing Over Coffee: Brought to you by our sponsors: Criteo and StackAdapt Chris on CX and its lack of integration 2017 Retail Meltdown - Part 2 - Future of Retail and Microsoft Congnitive AI - Amazon Go Store This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes. Eintstein Vision for Salesforce's Social Studio Facial Recognition Lock on iPhone 8 The Holy Trifecta - Marketing Technologists, Data Scientist, Developers Football Bar numbers down according to Foursquare Foot Traffic Paul asked about Chris' Twitter Bot tool stack Heyes of miVIP Medical Group asks about multi-touch attribution and attribution models for sales cycles over 90 days. StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. MessageTribes coming soon! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. |
Wed, 30 March 2016
In this Marketing Over Coffee: Nick works with Brand Driven Digital Get Scrappy, buy the new book! Packing for SXSW The Social Media Command Center and the myth of big Smart Steps You Can’t Skip This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. The failure to document marketing strategy How to staff social media. Is ageism a problem? Building the question bank Going beyond klout to profile prospects and customers MarketingProfs Returns! You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. Save $200 with the coupon code COFFEE http://mprofs.com/coffee What's next in Sci-Fi? Go check out Melissa McCarthy in Spy Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Fri, 16 April 2010
With recent discussions about Google taking Page Speed into account for search rankings, we thought this very, very short little video on how to tell what's slow on your web site might be helpful. Click here for a much bigger version. Make it go faster! Get your coffee delivered! Sign up for the Marketing Over [...]
Direct download: Fv7PwOzT0Nw038hlen_US038fs1038rel0038color10x2b405b038color20x6b8ab6038hd1.
Category:Marketing -- posted at: 8:22am EDT |