Wed, 27 June 2012
In this Marketing Over Coffee: Show length 27:55 Brought to you by our sponsor: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:28 New York Times for Flipboard, Google + too 01:48 Google Penguin and Panda updates, and something else from Google's I/O conference 03:43 Darryl mentions that many audio players allow you to switch to mono under accessability, geeking out on audio 07:30 Forced migration to your Facebook Email 10:08 The Edison Research 2012 Smartphone Study, spell your name the right way. 13:02 How to become a Google Power Searcher 13:55 From the LinkedIn group: Alan asks about how to take advantage of 5 Star reviews on Amazon 15:20 Neville asks "Are we truly just digital?" - This week: Partnerships 22:22 Return of the personal email 23:45 Road Wrap up: Chris off to EduWeb and plenty of webinars 27:00 Question of the Week: Have you switched back your Facebook email? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 20 June 2012
In this Marketing Over Coffee: Show length 22:59 Brought to you by our sponsor: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:24 It's official, Klout Scores do matter, can you boost your score? 03:38 Mike sends a story on iTunes jettsioning podcasting 04:39 Xbox NUAds, will the Surface Tablet be an Xbox or a Zune? Rex Hammock on Tablet Press Releases 09:37 Seth Godin blows up on Kickstarter 10:09 Self serve PPC gets the remnant inventory after media buys 13:31 Google Hangout, Should MoC go monophonic? 14:58 Neville asks "Are we truly just digital?" - This week: Guerilla Marketing 17:10 From the LinkedIn group: Nathan asks about using first names in email campaigns, Jackie asks about Data.com 20:28 Road Wrap up: Chris at EduWeb, Sales 2.0 21:50 Question of the Week: What would you want Chris and John to do for a webinar or other event? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 13 June 2012
In this Marketing Over Coffee: Show length 22:29 Brought to you by our sponsor: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:25 Blogworld Wrap-up, state of podcasting 03:58 Google Marketing Dashboard 07:50 Ford Ad buys: Guts vs. Big Data 10:24 Augmented reality without the codes 10:58 Apple WWDC - Siri, Facebook, New Maps, Death of the DVD drive 15:30 Twitter/Facebook Integration 16:50 Neville asks "Are we truly just digital?" - This week: News Releases vs. Penguin. Next Week: guerilla marketing 20:46 Road Wrap up:Marketing Profs B2B 21:40 Question of the Week: What are you doing in Guerilla Marketing? Are you still doing Press Releases? The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |
Wed, 6 June 2012
In this Marketing Over Coffee: A classic from the archives - A special conversation with Simon Sinek. We talk about his book: Start with Why Show length 27:28 Brought to you by our sponsor: GoPromos.com - GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). 00:40 The book is more about leadership than business 02:29 Having PR lead with a YouTube Video 03:28 Using the “Why” to drive your copywriting home 04:48 How it works for Apple vs. Dell 07:08 The Golden Circle 08:50 Why people go with their gut 10:10 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration 12:15 Why most innovation is really just manipulation 13:38 The Discipline of How, Consistency of What, and why you can’t get more authentic 15:25 The Celery Test – Choosing the tactics that will allow you to scale 18:22 The danger of The Split 20:30 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation 23:20 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.
The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio. |