Thu, 24 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative - is where he's at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 Immutable Laws of Marketing (and Branding) All About The Brief 9:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com John Blue asking about clients that show up with a process in mind Delivering it for the first time: The two ways it can go off the tracks Why it can't be shown early 16:18 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. After the brief What's in your stack? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Ashley asks where to start to get past the entry level position. Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 17 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative - Working as copywriter and designer 7:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Working in house do you get sick of having to stick with the same style of artwork? What it's like taking work in house for a team of 15 Alec asks what role does the CD play in campaign creation and execution vs. coaching and mentoring? 14:54 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Do you know how a great team will do with a client at the start or is it a question mark? Getting early agreement on the copy vs. the design Part 2 next week! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools - Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows - going beyond ad revenue? 7:43 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. WWDC - Built in VPN and Mail Privacy features Why you should always provide images of value in every newsletter More medical stuff in Watch OS8 Great Article on Ageism shared by Tom Fishburne in MarTech newsletter, Chris Wood sharing great stuff there 15:17 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. My Tivo Died Why housing construction costs have exploded and why the supply chain is such a mess Salesforce Connections - WhatsApp Integration and pushing hard on CDP. Digital 360 supporting Marketing, Commerce and Experience Clouds Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Amazon Sidewalk - is this the first mesh? 13:11 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Intro to Search Console Review For Pride Month you can do research at HRC.org Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |