Thu, 27 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it's a large book - you can get the early raw version from O'Reilly now at this link So many things have changed since the last version His agency NetConcepts - Doing SEO holistically Trying to grok the accelerating rate of change 7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The role of AI versus humans in creating remarkable content Skyscraper content and transitioning it to other formats What are the most common SEO mistakes? Technical Challenges His Podcasts on Marketing and Get Yourself Optimized 19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Intuition in Marketing Working with Tony Robbins Prioritizing as the key to being effective in the future Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Power of Direct Mail and the Amazon Toy Catalog Ashley Faust from Atlassian gets Chris to buy into Thought Leadership! Depth of ideas are the requirement LinkedIn ads - AJ Wilcox session was brilliant 15:10 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You need to be more active on LinkedIn Update - the price of BIMI A better video workflow Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 12 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. How should time be measured in CX - use "The Right Now" Why it's always about expectation management Customers are willing to pay more for speed Phone is preferred? 21:07 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What generation is the most patient? Least? Fast, Good, Cheap? Why Fast should always be there. Legacy companies will be disrupted Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL) The new Google Tag. Really? Simo Explains 5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020) Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture. 14:35 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lower Decks and Shotgun Wedding Chris very impressed with the Airpods Pro 2 We will be at MarketingProfs B2B Boston next week! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |