Thu, 21 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! The 5D's of EA AI Compliance Chris' Keyboard Upgrade - Keychron K10 and his iPhone camera rig Katie's Backpack and Blind Date with a Book John's Laptop Bag and testing Amazon Studio soon Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads The Diplomat, The Night Agent, Stay Close, Shiny Happy People The Hindley Street Country Club, Diablo Immortal better than Diablo 4? The TI Spotify Playlist from 12 Days of Data Mixtral Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy - Harness the Power of Your Brand's Voice The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What's the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren't trapped in small containers Merchandising your content Pressure testing the brand story Rita Gunter McGrath's The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 6 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot - Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics 18 months on the wild side Link to Eric's report on Negative SEO Denial of indexing attacks, and entity poisioning 9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Exploring the implications of negative SEO The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Topical entity poisioning attacks So is the algorithm all they really say it is? Technical SEO as Gray Hat Determining entities PR to Wikipedia to entity relevancy PR is cheaper than constantly adapting the algorithm and crawling the entire internet The most common self inflicted negative SEO problems Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What's going on at OpenAI? What should you be worried about if you are using OpenAI products? Presenter Overlay in MacOS Building your prompt library Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Chris is looking for random scientific equipment Apple Update - Presenter Overlay, AirTag sharing, iPhone as alarm clock Building your prompt library Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |