Thu, 31 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 - Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query with GA4 7:54 - Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Marketing Automation Vendor Opportunity What Martech does the Fortune 1000+ use? When will your company join the metaverse? 15:07 - This episode is sponsored by BetterHelp – Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Fortnite donating over $30M to Ukraine Starlink Prices go up, should I still get it? Agorapulse Social Media ROI Training (Get it while it's still free! Save $495!) Google Search Console Class Watch the GA 4 Upgrade for the MoC site! The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 24 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 - 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Getting the language right is key - messaging and positioning Going beyond Traction - language beats channel When 90% of the success comes from 10% of the effort 15:51 - 17:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Learn more at Startup Core Strentghs A startup isn't a small version of a big company 23:00 Our Idea is Inevitable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 - 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc 16:29 - 17:55 This episode is sponsored by BetterHelp - Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Patronage vs Downloads M1 Ultra, New iPhone SE, Mac Studio- again with the $1600 monitor Darth Maul on Obi Wan Kenobi?, West Side Story, James Gunn and Peacemaker Agorapulse Social Media ROI Course The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and BetterHelp Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a product The three phases of Activation Tableau 8:24 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The Analytics Story Why the data is not all that important 14:15 Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. What does success look like? Getting management buy-in from leadership Getting to the Why? How has the process been changed by Covid? eBook on Using Questions to Create Engagement Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and LinkedIn Ukraine - short and long term impacts? National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Impact of the Great Resignation 12:11 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TikTok now 10 minutes Google Calls them YMYL Pages - Check the Search Quality Ratings Guidelines when they come out Raspberry Pi temperature sensor CenterCam Giveway, Anker Cam fail - John jinxed it Apple Announcement Next Week - Salesforce Safety Cloud Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |