Thu, 22 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes Startups and Language with Matt Lerner Nancy Harhut on Behavioral Science in Marketing Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros: TV - Angela Voss on all inclusive TV advertising Direct Mail with Breanne and Meagan from The Mailworks Outdoor Advertising with Jeanne Hopkins of OneScreen On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! And superstar returning guests: Seth Godin talks about The Carbon Almanac Debbie Millman talks about talking to The World's Most Creative People Things you should watch: The 1975 Live from Madison Square Garden back in November Letterman interviews Zelenskyy in Ukraine My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones I hope you have a great holiday and all the best to you in 2023! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Where's my AI portrait? ChatGPT and the state of text generation GoCharlie for practical applications 16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Twitter update and Facebook Crosscheck Moderation Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy's book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Autonomy Bias to generate over 400% lift But you are free... to double your results Choice Architecture 19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Time Framing (past interview with Tamsen Webster) Temporal Landmarks Saturating Food Pictures Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. World Cup - Some Great MarTech World Cup Stats Bank of America thinks they can target ads to Chris with sports AWS Clean Room now available 12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc And the fake map thing going around The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni New Twitter Ad Products - Conversion, Dynamic Products and Collections Worth watching: Spirited, Wednesday Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 23 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Trust Insights Thanksgiving Leftover Recipes for 2022 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!) Fighting back Google's push into radio Moving the science of driving response over to TV Creating the All-Inclusive TV Offering Nuts.com case study - 10 days to launch! 10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Deciding not to go back to the office post Covid Balancing Brand vs. Performance in the creative Helping clients enter the TV market for the first time with less pain Creative ESP, the pre-testing platform 19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Using Animatics to test messaging Annika the AI based media buying platform TV as the best storytelling medium, but the hardest to measure Cord shavers Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Tue, 8 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear 6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Check out our tour of Mastadon What is a federated social network? 16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The IRS has seized over 4B in bitcoin that was stolen from Silk Road It's November NaNoWriMo, Movember Chris is just back from Europe - heapcon Belgrade, Serbia. Taylor Swift, Inside Man Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 3 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes 9:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What are the direct mail strategies? Awareness, Lead Generation, Lead Nurturing 17:24 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Bringing all the logistics into the online portal What's the design process like? Testing and getting feedback on design Visit The Mailworks to learn more Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it's a large book - you can get the early raw version from O'Reilly now at this link So many things have changed since the last version His agency NetConcepts - Doing SEO holistically Trying to grok the accelerating rate of change 7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The role of AI versus humans in creating remarkable content Skyscraper content and transitioning it to other formats What are the most common SEO mistakes? Technical Challenges His Podcasts on Marketing and Get Yourself Optimized 19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Intuition in Marketing Working with Tony Robbins Prioritizing as the key to being effective in the future Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Power of Direct Mail and the Amazon Toy Catalog Ashley Faust from Atlassian gets Chris to buy into Thought Leadership! Depth of ideas are the requirement LinkedIn ads - AJ Wilcox session was brilliant 15:10 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You need to be more active on LinkedIn Update - the price of BIMI A better video workflow Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 12 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. How should time be measured in CX - use "The Right Now" Why it's always about expectation management Customers are willing to pay more for speed Phone is preferred? 21:07 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What generation is the most patient? Least? Fast, Good, Cheap? Why Fast should always be there. Legacy companies will be disrupted Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL) The new Google Tag. Really? Simo Explains 5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020) Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture. 14:35 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lower Decks and Shotgun Wedding Chris very impressed with the Airpods Pro 2 We will be at MarketingProfs B2B Boston next week! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 29 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What's been going on at the Market Basket over the past 4 years? Email Newsletters as a major outlet for business writing - Check out Total Annarchy How Ann's voice has changed since the first edition 9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Your Writing GPS Avoiding Hot Dog Writing The 20 Things Marketers Write 16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Newsletters Ditching the readability scores Writing keynote descriptions Featured Event: Marketing Profs B2B - Sign up for the Augie Meet and Greet Now! Our theme song is Mellow G by Fonkmasters. |
Thu, 22 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are not campaigns. Andy Crestodina solid: Specificity correlates with conversion. Why do events shut off the social channel of their app every year? 7:24 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Adobe $20B for Figma Ben Kopf has a peice that is 4 years old but still a good overview about Figma Collaboration NyQuil Chicken by TikTok Instagram losing the shopping tab as it chases TikTok or maybe not People feel safer working from home Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 September 2022
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett - Helping you look good on video Plexicam - the less hassle teleprompter alternative Get Blackout Curtains and a Ring Light Philip Hue Lighting for the office Temp control Getting decent sound 21:48 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Noise Gate, Compressor, Exciter Microphone options The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI space are not healthy, and are often polarizing. This book seeks to address this. 8:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How does this apply in a business setting? Focusing on the System DEI as a change management initiative The business case behind a DEI project 19:37 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The power of mentoring Join the Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Instagram increases the filter bubble Trend forecasting - Facebook Prophet, LinkedIn's Greykite iHeartMedia in Fortnite - State Farm Stage with Charlie Puth - Sept. 9 7pm ET. Podcast Movement apologizes for Ben Shapiro Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Both of us at INBOUND and then Chris to Content Marketing World The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 25 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time - Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI Generated Images are here Some Good Extended Reality Campaigns from Martech Twitter Pixel Update, Conversion API and App Purchase Optimization (Android Only for now) Netflix and Disney both looking at streaming ads. Martech calls it "almost laughably out of reach for most marketers" Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Unbelieveable: John loves the Beats Fit Pro, Jabras gone and now the end of Bose Pulse Microphone Upgrade - Shure SM7B The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 17 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The Analytics for Marketers Slack group! It's free and you can get the slides there! Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal - Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal outright 7:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Malcolm Gladwell on the importance of getting back into the office Is work is like a sports team, not a family? Multimedia and editable tweets 18:22 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Red Hot Chili Peppers, Barack Obama and Friday 4pm Yacht Rock! RodecasterProII Cover from Ron! Chris does the CO2 check on the Event Venue. Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 4 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing. 12X Event attendance for first run Surviving 2009 Layoffs Her undergraduate thesis on Social Penetration 6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE The four levels of self disclosure Using acquisition and retention tags on discussions Staying on top of social 24/7 18:01 - 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Using LinkedIn polls gather voice of the customer data Listening to Negative Nancys to find the potholes Sharing User Generated Content Mystery Shop Service Brands taking a stand Catch up with Brooke on LinkedIn or Twitter Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 28 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility - Search Console, W3C, A11y, IBM's Able 7:20 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Stop funding disinformation - Ad Fontes Media Bias Chart Customer Reviews as Earned Media 16:11 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Shrinkflation, Skimpflation - How is Arizona Iced Tea stil 99 cents? CEO says "I don't want to be like the bread and gas guys" Garbage plastic used to create bricks in Nairobi Amazon Prime Day - $11.9B, up 8.5% from 2021 - also note online deflating over last 3 months. Gear Watch: Rodecaster, John's new OWC Thunderbolt dock, Chris' Razer Kishi Chris off to MAICON Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco 49ers and more! Catching the concept in Europe What to do when covid shuts it all down? How do things like interface and guides set it apart? 8:21 - 9:52 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. From the Philipines to the US for college, and then playing tennis while starting Candy Galaxy as a Freshman! Finding a co-founder and transitioning from one business to the other 16:32 - 17:58 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Transitioning the power of existing SEO to accelerate virtual Consumers go back to real life, but the virtrual B2B market will not go away Pioneering new hybrid experiences Will VR Headsets be part of The Escape Game? How do they market? The YT video of the door in the workshop - working in a 20k sqr. foot shop Follow John and Jonathan on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? 8:06 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. YouTube dominating, TikTok getting blocked? 14:55 The Trust Insights Google Analytics 4 Course ahrefs Tim Soulo on Course Marketing Gearwatch: Rodecaster II Amazon Prime Day Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 7 July 2022
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn John's doing the Global Week of Rest But he is using his time off to update the audio workflow, this episode is the first on the new hardware! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Zapier More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with the people in the back row 10:31 - 11:13 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Marketing Milk Making the IPCC Reports readable Waiting on Fusion Carbon Dividend to create market incentive 19:54 - 21:43 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE Manned Space Travel If we can't get a biosphere to work here, Mars is going to be ugly Working with Alan Dean Foster The overlooked senses as part of the experience Bill Graham and the Graham Archives on Wolfgang Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Gear Update: Logitech Brio Camera Bodeswell acquired by American Express, congrats Chris2X! Microsoft Explorer Retired, Gen Z using Brave, Ecosia Search Engine Helps Plant Trees Analyizing the Martech 9000 - What Martech do they use? Get the report. 16:02 Trust Insights GA4 Course - Use code moc! What should be next: Attribution or Google Data Studio? Martech's Salary and Career Survey - 20-30% gender pay gap at all levels, 77% Spreadsheet driven, 10+ hours a week, over 70% satisfied Scott's cut: Marketers, Maestros, Modelers, and Makers The hiring challenge Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 - 7:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Rode lapel mics performed excellently Giant Images in Email Hate Crime Data on Race and LGBTQ+ 2022 15:28 - 16:48 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Server Side Google Tag Manager LinkedIn "I don't want to see this" is powerful Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and LinkedIn The path to Cornett Transitioning from delivering service to giving strategic guidance 8:55 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Getting to the brand truth for better creative Until You Own It: Growing the number of Female Owned Agencies from less than one percent closer to the national average of 40% for all businesses If you can see her you can be her 18:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Creating community by sharing the stories of the jou rney to ownership How to retain the talent and give them a path for growth Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea - Danny Goodwin on obituary spam LightSpeed and Grammarly 7:33 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Google Analytics 4 for Marketers Course is now available! (Use code MOC for $50 off!) 12:31 - 15:12 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE Toolstack for Social Posts MAICON on 36 AI Writing Tools - Writing tools in general Somebody Feed Phil and Strange New Worlds Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 May 2022
In this Marketing Over Coffee:
Learn About The New Book from the Most Legendary Name in Branding Brought to you by our sponsors: Terminus and LinkedIn What's happened since 2017? Link to previous interview The Book: Why Design Matters: Conversations with the World's Most Creative People How'd you trim it down to the 55? Art Direction and Photography for the book 8:54 - 9:54 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Shining a light with conversations about assault, violence and abuse EndTheBacklog.org to end the backlog of rape kits Empathy in the interview and marketing The Cipe Pineles Cookbook - and the legendary Charlotte Sheedy 18:02 - 20:44 LinkedIn - We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reinventing You, Debbie's course using LinkedIn Talking with David Lee Roth How recent social movements are branding created by people for people Coming Soon: The 10 Year Plan for a Remarkable Life The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters |
Thu, 19 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Wix Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. How to make your Twitter Chat sing 15:33 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Facebook Podcasts shutting down Quantum Machine Learning at IBM Think and the future of medicine Gear watch: iPhone outperforming other audio options Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. GA3 to GA4 migration tool that doesn't work - TI GA4 resources Almost Timely now on LinkedIn Newsletters 12:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Follow John and Chris on LinkedIn Bad Advice Rant WWDC is coming, Rodecaster is getting it done for streaming, Chris gets a GoPro 360 Camera for Photospheres The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 5 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data First Approach How Covid Drove Retail to Digital Transformation 4:59 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. 100-200 Touches before taking action 14:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Running co-marketing campaigns with the parent brand B2B vs. B2C Getting the message right for the ICP Testing the impact of post pandemic live events The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters |
Thu, 28 April 2022
In this Marketing Over Coffee:
In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Brought to you by our sponsors:Terminus and LinkedIn Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Google MUM Work from home 15:44 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Organizational amnesia as part of the great resignation GA3 Goal to 4 goal conversion tool? The Batman, Everything Everywhere All at Once, Coffee Mueller French Press The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 April 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Terminus and Wix Google says nope to AI content 7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. IAB and PwC report Audio and Video spend up more than 50% 618k Marketing Job Departures in 2021 - Virtual it is 14:17 Wix's infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. Every website is backed by enterprise-level security and includes a complete tool set of powerful SEO features- so you can deliver complex, high-performing digital experiences of any size. See why web professionals around the world are choosing Wix. Epic games just raised $2B from Sony and KIRKBI the investment group behind Lego, brining its value to $31.5 billion. Final Ukraine raise was $155M Why hasn't Discord not been bought yet? Home Theater Update - Check your filter Chris Running the Rodecaster complete with sound cart Condolences to the friends and family of Vasil Azarov of Growth Blazers The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 April 2022
<p><strong>In this Marketing Over Coffee: </strong> <br /> |
Thu, 7 April 2022
In this Marketing Over Coffee:
In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Brought to you by our sponsors:Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console - Use the code moc for $50 off! The latest Infinite Dial report is here! 7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. The average listener follows 8 podcasts but Spotify still dominating the share of ear Vimeo raises prices on Patreon Clients Traffic from mobile devices drop, Apps not the best source of new traffic Great peice from Chris Silver Smith on managing negative Facebook postings 13:41 LinkedIn - We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The LinkedIn newsletter service is fantastic Fortnite has now raised over $100M FedEx CEO Fred Smith stepping down after 50 years Starbucks getting into EV Charging? The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 31 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 - Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query with GA4 7:54 - Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Marketing Automation Vendor Opportunity What Martech does the Fortune 1000+ use? When will your company join the metaverse? 15:07 - This episode is sponsored by BetterHelp – Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Fortnite donating over $30M to Ukraine Starlink Prices go up, should I still get it? Agorapulse Social Media ROI Training (Get it while it's still free! Save $495!) Google Search Console Class Watch the GA 4 Upgrade for the MoC site! The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 24 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 - 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Getting the language right is key - messaging and positioning Going beyond Traction - language beats channel When 90% of the success comes from 10% of the effort 15:51 - 17:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Learn more at Startup Core Strentghs A startup isn't a small version of a big company 23:00 Our Idea is Inevitable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 - 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc 16:29 - 17:55 This episode is sponsored by BetterHelp - Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Patronage vs Downloads M1 Ultra, New iPhone SE, Mac Studio- again with the $1600 monitor Darth Maul on Obi Wan Kenobi?, West Side Story, James Gunn and Peacemaker Agorapulse Social Media ROI Course The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and BetterHelp Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a product The three phases of Activation Tableau 8:24 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The Analytics Story Why the data is not all that important 14:15 Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. What does success look like? Getting management buy-in from leadership Getting to the Why? How has the process been changed by Covid? eBook on Using Questions to Create Engagement Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 March 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and LinkedIn Ukraine - short and long term impacts? National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Impact of the Great Resignation 12:11 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TikTok now 10 minutes Google Calls them YMYL Pages - Check the Search Quality Ratings Guidelines when they come out Raspberry Pi temperature sensor CenterCam Giveway, Anker Cam fail - John jinxed it Apple Announcement Next Week - Salesforce Safety Cloud Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 24 February 2022
In this Marketing Over Coffee:
In this episode learn about Team Earth, URL Inspection, Downvotes and more! Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl - Coinbase QR code crashed the App $6.5M for 30 second spot Google URL Inspection API 6:28 - 7:34 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc YouTube doubling down on Shorts in 2022 including a "reply with short" - Everyone's gunning for TikTok Downvotes on Twitter Digging into Patents 16:40 - 17:58 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Chris is big on the Metaverse Snapchat introduces mid-roll ads for snap stories Google Ads API 10 - AdWords API will be deprecated on April 27 PlexiCam MarketingProfs B2B coming up in Boston! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 17 February 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market - The most used and abused term in business The 5 Areas where Companies Fail in Go To Market 8:55 - 9:53 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc TheMoveBook.com download the free assessment Problem/Market Fit, Product/Market Fit, Platform/Market Fit Don't let the bad customers make you miss the train 15:31 - 16:39 Better Help: Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health. Going through the Five Valleys of Death Growing through Mergers and Acquisition DM Sangram to get a signed copy! The killer ability is getting your customers to be able to DO something Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 February 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Better Help New Language Generation - GPT Neo X 20B 7:09 - 8:01 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Google Local Service Ads, How Reviews on Google Maps Work Any gains in automated moderation? Scott Galloway on Web3 "No country has as great a wealth disparity as Bitcoin" 16:27 - 17:35 Better Help: Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health. Wordpress 5.9 - In general, less coding Apple Watch and Apple Maps - Walking in Cities Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 February 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and LinkedIn Peter's book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version then taking VC - Glasswing and Gradient Ventures 7:34 - 8:37 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Starting with the book 16:02 The Most Successful Marketers... Budget owners vs. Spenders Visibility, Agility, and Improving ROI 17:34 - 18:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the switch to more strategic Virtual has gone through a step change Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack. You can find Peter on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 27 January 2022
In this episode learn about AI for Worrdle, Microsoft Gaming, Organic Social and more! Brought to you by our sponsors: BlueShift and Terminus Microsoft $68.7B for Activision Blizzard 7:09 - 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc When does social organic work? Relevant topics, Newsjacking, and great content 17:06 - 17:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Why marketing messages get less bold the larger the organization gets DuckDuckGo passes 100B searches MarketingProfs GA4 Course coming soon Going from teleprompter to center cam Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 January 2022
In this Marketing Over Coffee:
In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label Corona, GMC, Maker's Mark Define your brand's point of view 6:46 - 7:47 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc Document what music means to your brand Having music in every creative brief Clear responsibility on music 13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. License big known songs or do orginial compositions? Flexibility in working with composers on agreement types 2x Cannes Winning Save the Children Survivor campaign Find her at SamParvin.com or on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 January 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Terminus TikTok - It's about the music!! 6:06 - 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Tom Webster's I Hear Things on Talk Radio Zoom adding functions for when live returns 12:19 - 13:09 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. New Email Provider - Who should we use? Apple Maps if you're looking for an alternative Niantic Planet-Scale AR Alliance (Overbeast with Verizon delivering console gaming quality via 5G?) John - Projector overtakes the TV Chris likes the Aftershokz for running Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 January 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 - 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Trust Insights Livestream on Email Hygiene Annual goals with the GOOD framework from Quantum Workplace on the personal side including: Relationships, Finances, Spiritual Life, Health, Self Expression Join the Analytics for Marketers Slack Group! Meta no longer allowing targeting of these classes 14:07 - 14:47 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Thinking of where you are in the funnel for display ads Chris on the Adobe Workflow (Premiere, Audition, Photoshop) John takes all the phones on the family plan to a new carrier Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |