Thu, 22 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack One-To-One Marketing 6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Coming in with Demandbase, Sendoso and Terminus Making scalability the priority - leveling up to a sales team of 100 Start with Training Wheels What's the magic in account selection? Shifting to do ABM with existing customers 20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What's the most important feature for an ABM system to have? Shifting from live events to digital during lockdown Full Funnel ABM Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Tue, 20 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Work on strentghs or weaknesses? Next level Twitter Analytics - Sign up for the text list to get yours! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! 6:25 - 7:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Standing firm when the storytelling crosses the line Worst Post Pandemic Advice 15:16 - 16:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How with The Great Resignation affect the way business is done? John finally gets an Apple Watch, Chris testing Bose Pinpoint Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Tue, 13 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim's work with FranklinCovey 35 Years Climbing the IT Career track to CIO Looking forward on life versus looking back Making the jump from CIO to CEO Strategy is easier than execution - the 4 ideas that make humans do something different and get different results Teams will operate at an entirely different level to support their team than their boss alone 11:38 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Leading versus lagging indicators 23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That’s why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: A/B testing different website headlines, calls to action, FAQs, etc. Tell them Marketing Over Coffee sent you at ConversionFanatics.com It's not the manager's game, that's only basic compliance Love divides the good from the great Why is so little written on the art of leading leaders? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 8 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will work Why is plagarized material doing better? Because your site stinks. John Meuller's Google Webmaster Updates on YouTube 7:10 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Vungle acquiring JetFuel. JetFuel w a combined reach of 4 billion Instagram followers http status codes 15:06 You and your team have helped your company reach 7 to 8 figures of revenue... If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That's why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: Tell them Marketing Over Coffee sent you at ConversionFanatics.com JW Playing with NFC and getting the Golden Ticket butter dish Chris scores on a 2TB HDD for $160 on Prime Day (sorry, I just looked, it's back up over $300) John at Multi-Family Social in Napa and Friday in San Francisco Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |