Thu, 21 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! The 5D's of EA AI Compliance Chris' Keyboard Upgrade - Keychron K10 and his iPhone camera rig Katie's Backpack and Blind Date with a Book John's Laptop Bag and testing Amazon Studio soon Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads The Diplomat, The Night Agent, Stay Close, Shiny Happy People The Hindley Street Country Club, Diablo Immortal better than Diablo 4? The TI Spotify Playlist from 12 Days of Data Mixtral Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy - Harness the Power of Your Brand's Voice The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What's the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren't trapped in small containers Merchandising your content Pressure testing the brand story Rita Gunter McGrath's The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 6 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot - Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics 18 months on the wild side Link to Eric's report on Negative SEO Denial of indexing attacks, and entity poisioning 9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Exploring the implications of negative SEO The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Topical entity poisioning attacks So is the algorithm all they really say it is? Technical SEO as Gray Hat Determining entities PR to Wikipedia to entity relevancy PR is cheaper than constantly adapting the algorithm and crawling the entire internet The most common self inflicted negative SEO problems Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What's going on at OpenAI? What should you be worried about if you are using OpenAI products? Presenter Overlay in MacOS Building your prompt library Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Chris is looking for random scientific equipment Apple Update - Presenter Overlay, AirTag sharing, iPhone as alarm clock Building your prompt library Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so complicated? Falling deeper into the funnel Miro – Your first three boards are free forever, just sign up at miro.com/podcast Sealing the deal with social forces The shibboleth How social media violates our standards of communication What can we do? Follow the Professor, John, and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI pilot team 10:49 - 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Hubspot Clearbit, Hubspot TikTok Airely's Misbelief next week! Google Sites not so good at SEO Join John and Chris on threads Mightylicious Gluten Free Cookies Sponsor MoC Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 November 2023
In this Marketing Over Coffee: Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates - The Writing Band Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we mean it? Check out Christopher's Legendary Podcast Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 October 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 - 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90's Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer's habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 19 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King - $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 - 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 - 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. Lisa Shaw "Original content is king" get more from your events Chris learns Polish instantly Amazon Prime - Martech stats say flat - John's Shopping Guide Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 - 8:58 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 - 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. What is AI appropriate for in Crisis Planning? What's the #1 message to get across? From AfM - Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 4 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Dash Hudson AI can see - The Large MultiModal Models are here - Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 - 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 - 17:26 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino's home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma - Airpods, gaming mode, pet detection Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 28 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents 8:56 - 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Flinch Breather and raising VC 20:16 - 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee The difference between and entrepreneur and and operator You have to love the customer Tamsen and The Red Thread Raising $10m for Practice The Thiel Fellowship On the reading table: Elon, Titan, The Path to Power, The Big Switch Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less - 63% to spend the same, 9% more? Huh, what? The cost of polarization of the culture Will AI bring about the end of hourly billing? 7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI Point solutions and the importance of asking about the foundation models Container Store text message segmentation 17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Chris goes iPhone 15, but marketers have to fear iOS 17 Only UTM survives Upgrades for Bose John visits the Van Gogh VR exhibit John at INBOUND, Huberman, John Radoff, show floor busy Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail, and marketing Paper pricing stabilizing Working the house list to keep customers warm - house lists are considerably larger than they were 10 years ago 6:20 - 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Cutting edge service with the customer portal Postcard strategies and avoiding the price point trap LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary! Doing more to take advantage of cross-channel in 2024 How will 2024 elections affect DM and client timelines? Headway App for book summaries Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 6 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals - Where'd your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc X Paywalls XPro (pka Tweetdeck) 3D Virtual Influencers - Lu has 30M followers North America only makes up 6.7% of social media 950 Million LinkedIn Members 14:38 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Crowdfunding is the new focus group Gender Bias in AI Companies that don't want employees loading data into ChatGPT - Should you block the bots? TikTok runs at Instagram with Lemon8 but it's slowing quickly? CEOs and Strategic AI Judging podcasts for the Davey Award (AIVA Academy of Interactive and Visual Arts) Ashoka Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 31 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc After the sale of the firm transitioning to CMO Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up Creating the bullseye - Customers, Intent, Awareness Starting with your existing marketing assets Aligning Sales and Marketing Getting beyond awareness to mental availability 21:57 LinkedIn - We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Every company is different, sometimes you can great results fast, other industries you just can't make it B2B often forgets that small data is not statistically significant Clicks don't matter Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever. You've got to go multi-channel as fast as you can Follow John and Louis on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Fri, 18 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and NetSuite Studio - If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at this price point Rode Soundboards - The Duo, Rodecaster Pro II , Streamer X Noisegates, Compression and Expanders 7:31 - 8:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Streamyard, Squadcast (Now with more Descript!) Soundsoap John's other favorite plugins - Multiband Compressor, Noise Gate, Mic Rumble 19:03 - 20:31 Thirty-Six Thousand. That’s the number of businesses which have upgraded to NetSuite, by Oracle. NetSuite is the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite’s popular KPI Checklist, designed to give you consistently excellent performance - absolutely free, at NetSuite.com slash COFFEE. Matchery Python Library Whisper with LLM for transcripts and captioning Otter for more than one speaker Hosting - LibSyn Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business builder Going through the hybrid publishing model Saying too much goes against how the brain works 7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The 8 Tools, including the power of stories and summaries The 4 Rules - first make sure you have a point How to implement it in the corporation Working on giving the leader a powerful personal brand 16:08 - 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Applying the Clarity Formula to email You need to hook the audience fast in presentations Great tactics for book promotion Lessons in understanding and then being able to better manage depression Why analytical people have to fight the instinct to scrutinize themselves Follow John and Steve on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 10 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Competitive Analysis Closing the loop on the process so you can truly be iterative 18:47 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. User stories for strategic planning Seth Godin book giveaway on Threads Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 3 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Issuu MAICON Update - Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! X - The previous fight to make Paypal X Meta Ad Revenue up double digits 16:40 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Google Hybrid Transformer Model - RT2 for robots Should we have robots with guns? Gear Watch: Rode DUO Filming a car chase without moving: Brave New Worlds Women's World Cup Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What's the best job you ever had? Emotional Enrollment As society becomes privledged, working at a specific place becomes voluntary 10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Who's it for and what's it for? The audacity of generosity 19:12 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Linger between the known and unknown without panicking They are not "Soft Skills" LiiSong Drivers and the 2A3 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors:Bloomreach and Miro Lost and Founder - the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro - Getting data to you that should be yours Chill Work How the change to Meta discussion has gutted Twitter 11:05 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. Paying back the initial investors You think the risk is bad starting a restaurant? 23:30 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Threads Florida Cage Match Getting into Gaming Geraldine wins a James Beard Award! Nimona, now on Netflix and The Spiderverse! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 12 July 2023
Prime Threads In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Issuu Threads are here - 100M in 5 days. Portability of the social graph in action Meta's track record working against it? Building their internal network graph? EU rulings against Facebook and Google 7:08 - 8:40 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA4 is here, when will the plug get pulled on 3? Remember to remove your tags when it shuts down. Why you should be using Discord TikTok is not going to be beating Amazon for ecommerce 16:07 - 17:36 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! The Ultimate Marketing Your Podcast PDF Brand, Publication and Community Warrior Nun Win - Kevin Kelly's Thousand True Fans Home theater: Projector - Anker Nebula Cosmos Max 4k and 3rd Party Subwoofer on Bose TV Speaker via AVS Forum SimpliSafe Camera Fireworks Show MAICON and INBOUND Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it's all about Threads! Flights - Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains - Amtrak Acela Quiet Car, Europe and Asia get trains right 9:07 - 10:26 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Renting Cars - John likes Lyft Hotels - Priceline/Hotwire and betterbidding.com combo. Chris all in on the Hyatt loyalty program and the 2nd floor. Heads in Beds by Jacob Tomsky Bring coffee to Vegas 16:36 - 18:20 HelloFresh – America’s #1 Meal kit! Get 50% off and free shipping!! https://hellofresh.com/moc50 International - Chris loves T-Mobile for it's DT connection, Canadian Border websites to pick the right bridges If you are traveling to America get Travel Health Insurance, download the local Google Maps Gear - Anker Cube, John still loves Beats Fit Pro. Sony and JBL for over ear. Chris' first pick is AirPods Pro 2 Never check a bag. Apple AirTags are fantastic, John loves his Nakatomi Plaza luggage tag from Pull Patch that holds an AirTag. MAICON and Chris doing Iron Chat with Ann Handley! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 29 June 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why story elements are required Avoiding Title Hell "This is the first book that.." The 3 Publishing Models 11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. The orginal research that was done Fear of the last chapter Word, Google Docs, Scrivener and Evernote Ghostwriting! 21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Adding the Audiobook option Blurbing Getting the cover right The best way to promote the book Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity Get more info from Josh at Bernoff.com Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 22 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates - 175 new metrics for your GA data The Analytics for Marketers Slack Group Automatic Ads are the future Facebook Voicegen and Musicgen 6:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc John will not be buying fireworks Twitter announced $5M payout - you have to be verified and only ads served to verified users count Composable CDPs and Reverse ETL 15:08 Miro - Your first three boards are free forever, just sign up at miro.com/podcast Search EngineLand on Higher Education getting an F in SEO - 84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy Spiderman vs. The Flash Avengers Infinity War is nobody's favorite movie John testing 4k Projectors Why is my microphone stand a big deal on Twitter? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast - Pokemon, Magic the Gathering, D&D Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons Getting recruited over to EA Madden Bringing the theatrical moment to gaming 7:14 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Over to Legendary Pictures 9 years ago taking the leap to start the first gaming agency Working with Xbox, Activision, Kellogg's, Nestle, Duracell Getting Doritos involved with Madden Covers XBox and Porche, OPI - Gaming 52% Male 48% Female, Average age 31-32 220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month 18:56 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What channels are the most active for gamers and where do the brands need to be? Figuring out the value offering for the consumer Where's VR on the horizon? The Gears of War / Diablo 4 connection - MetaCritic reviews are big. Don't fear the four! Starfield TripleClix on Instagram or Twitter, Chris on IG and Twitter Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We're Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality - blend digital content with physical space No hand controllers, hand and eye navigation FaceTime sends your avatar Virtual Desktops and Keyboards 3D panoramic camera AI Transformers now on every device 9:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Editing 10 video streams in real time with the Cheese Grater Spatial Audio Human Brain Interface through Eye Response Unity using generative AI 19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Marketing Measurement Failures Diablo 4 Marques and Doctor Mike Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 June 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What's happened since we talked to her last about Growth IQ (translated into 11 languages around the world!) The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth Losing staff and using inadequate tech has massive impact on EX 11:01 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Do you have to have product market fit locked at a star tup before you can do EX initiatives? You will reap the results of the good or bad habits you create at the start Can the culture be changed? How are other countries doing on CX and EX? 20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Using a Customer Effort score to determine how you are doing in your vertical Improving retention by taking action prior to turnover What were some of the bright points taken from responding to the pandemic? Follow John and Tiffani on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 25 May 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer's Strike Plannuh acquired - Peter Mahoney interview Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO 10:33 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Google Generative AI Search Results Travel Tips from the Analytics for Marketers Slack Group - Turo for car sharing, Dyson Zone HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Legend of Zelda - Tears of the Kingdom 10M Copies in 3 days The Recruit on Netflix Trust Insights AI Education - Keynotes, Tactics for Generative, Adding LLM into product lines Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 18 May 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a good person Optimistic Nihilism What do people wish they had done? Embracing a mindset of giving for a better life 10:13 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making yourself more lucky Trust and vulnerability HelloFresh – America’s #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16 Follow John and Healey on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 May 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and Co-Founder of Boompop Having a longitudinal friend group Starting in virtual meetings and transitioning to live events 14:30 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Massive transition from office space that's no longer required The transition back to neighborhoods Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 4 May 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI - AutoGPT, Baby AGI Augmented Intelligence - using large language models to make yourself smarter Scott Brinker's 2023 Martech Landscape 7:29 - 8:55 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Micropayments for Articles? Apple News +? Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable" MoC makes the Top Digital Marketing Podcast List Join the Analytics for Marketers Slack Group 15:11 - 16:45 HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Generative AI - Creepy Beer Ad, Surprisingly good Pizza Ad: Pepperoni Hug Spot The Writer's Strike Link in Instagram Bios! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 April 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals and sharing YouTube links planted the seed of Turntable Simmering in the background for 10 years and then going to crowdfunding 10:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why did 2011 Turntable not make it? Rise of the clones Lessons from Facebook and Lyft Bringing the human touch back to music discovery Adding interactions to Discord or Slack Communities 22:04 Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box. Use of Avatars for the feeling of presence The time is right with the rise of the hybrid workspace Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 April 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it's all about the prompts Brand names or likenesses? Forget it. 10:54 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Getting professional looking photographs, and why you still need to know Canva or Photoshop Saving hours by automating transcripts Which tool works the best? Thanks for listening! Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 13 April 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are the four stages of the agency lifecycle? 10:50 The Mailworks - Get the hi gh ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc At which stages can you safely stay? The Heirarchy of Financial Needs Fixing a gross margin problem 20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Measuring AGI (Agency Gross Income) and is it relevant? Managing and optimizing staffing If it's all bad, pick one, don't ignore it. Building a strong capacity model Learn more at UpsourcedAccounting.com or on their YouTube Channel Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 April 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and HelloFresh Twitter source code released to the public Should AI be paused? 7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! London Event Update The future of marketing AI and software is to build your own tuned model 15:40 HelloFresh - America's #1 Meal kit! Get 50% off your first order and free shipping!! https://hellofresh.com/moc50 In-game Advertising - Blizzard drives 40k Samples for Prada in less than a day with Candy Crush campaign Unreal Metahuman Characters GDPR Right to be forgotten in GPT Almost Timely Written By the Human Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 March 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, so much so that Lisa has a podcast 9:30 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Ads take 8 weeks to blossom These are not sponsors, they are long term partners. Covid serving up garbage podcasts The power of a continuity team 22:42 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Dealing with harassment and working towards a better community Equal Pay for Equal Work Home Theater Geeks is back The Return of Live Events? How she consumes and overwhelming amount of media Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search Engine? 9:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Scheduled Posts and Live Audio Only YouTube rolls out Podcasts Will chat into large language models send organic traffic? 17:37 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Carole from Moen thanks for the hook up!! Laser cooking and 3D food printing Shout out to Beyond Meat Chris' Video on ChatGPT and Large Language Models if you can't get to his keynotes Ted Lasso, The Mandalorian Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO - Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! PESO at the University Level John Blue asks about Press Releases Coordinating content and programs across channels 18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why the work must generate marketing leads, MQLs, SQLs, or conversions What programs to lead with? TikTok and possible future crackdowns Consulting vs. becoming the marketing team Getting training on PESO through Syracuse Learn more about Gini at SpinSucks.com Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn All ChatGPT all the time - Chris covering at Martechopia London - use discount code: marspeaker20 SEO Settings for LinkedIn Articles 8:58 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lil Pump GTA Server for new song last week and today. Minecraft is still gigantic Will you pay $2,500 for an Apple VR headset? Crocs, AirTags YouTube offering Podcasts Chris at Podcamp Philadelphia Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd's legendary The Cheese Monkeys (and the sequel The Learners!) Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Wildbit and the People First philosophy Why is most cold email terrible? Separate channels for transactional vs. promotional email The inbox is algorithm free Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 February 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Beginning at Elance, BuzzAgent, and Hubspot Starting Insight Squared - Because time series reporting is a problem in most native applications Reprise - elimating the headaches around maintaing a demo environment Marketing: Having demos on your homepage for users (see Zendesk) Sales: Having the data tell the right story 8:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Empowering the rep to share the recording of the demo Full analytics and integration on the sales side Working on the VC side and returning for the chance to build Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 February 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn The Big Game - Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get Chris' SEJ Ranking Factors Summary Prevent your legacy Google accounts from automatically upgrading 9:01 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Twitter API Reviving LaserDisc Music (Doobies 60fps) Turkiye and Syria Quake Relief Links Retail Media Networks - One quarter of retailers generating more than $100M in revenue more stats here Chris at Martechopia London - use discount code: marspeaker20 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 February 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Scooter - Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig 6:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! A budget that's a lot and a little Seed and Spark Wet Leg, Belinda Carlisle and other 80's Sounds Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 February 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Co-tweets, we barely knew ye Rejected ChatGPT Prompts GPT4 OpenAI tool to detect AI Generated Text Search Quality Rater Guidelines - forget EAT, it's now EEA Chris at Martechopia London - use discount code: marspeaker20 Stranger Things Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Bob Weir's No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon and David's Digitized Edition of NASA Promotional Materials at ApolloPressKits.com 11:26 We’ve got a special offer for Marketing over Coffee Listeners: Click here to get a $100 for your first campaign! Working in Tony Robbins studio that optimizes for both in person and virtual attendees David did some sections of The Carbon Alamanac Panama Eco Resort - Mamoni Valley Preserve (MVP) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 19 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn's semantic understanding of job titles Number of New Podcasts craters Save Netflix Warrior Nun campaign gets to Wonderhell Foldable Phone Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor:Marketing Architects Getting Started In Advertising through marketing and tech at school Making Domo the largest spending account Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The 15 types of LinkedIn Ads Bid levels, Segmenting Your groups don't have to be a graveyard LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 5 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can't let your business ride on organic traffic alone 10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! SEO Success Stories - Take great pictures, write great content Google Adds Experience to EAT for EEAT How to spot AI content Looker Query Limits and the state of GA4 Analytics 360 sunset pushed to July 1, 2024 Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! THE HOLIDAY GIVEAWAY Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |