Thu, 24 December 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan - Understanding both music and audio production Lauren reviews Headphones at Wirecutter She's also on panels for USB microphones, bluetooth speakers, and more. The Christmas of True Wireless (but do you need it for work, fun, or both?) What are your fave test tracks? 10:23 - 11:31 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! The most common problem with DJ headphones The future of custom fit? Diagram of Sound Spectrum 20:44 - 21:04 Trust Insights can help you with all your marketing analytics including GA4 Prep What to look for in noise cancellation Sony EQ settings from Lauren Green guilt for throwaway earbuds - How to make earbuds last longer Connect @LaurenDragan Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 17 December 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Blueshift What's the deal with this year? Smart people working together like never before, but we didn't start the fire. Separating innumeracy from those who can handle data 10:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Rise of the QR code and one touch restaurant reorder Laugh, Learn, and Love 16:20 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc Santa, bring us the gear! The StephenKingVerse WoW w Diablo? And Apple One Run the Scenarios Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 December 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc Will they ever merge with Google Maps? The impact of Covid-19 How to market with Waze - Waze Local Starter How do partnerships work? 19:58 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Waze for Good Map editors and the rest of the community What's your car pick? Map Editors and the Global Champs Scrubs - Fake Doctors, Real Friends Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 December 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc K shaped recovery, 1500 spend pattern YouTube Analytics and Audio Library Knowing the Garage Band Library Check out Trust Insights Streaming the Marketing Over Coffee Behind the Scenes! 18:10 - 19:30 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Oracle - Seven Actions Businesses Need to Take Now Chris Dope Slap The Click Trap Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 19 November 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Tony Hawk Returns Messages of Hope and Unsung Heroes Campaigns Working in the age of Covid Lemoncocco 16:25 – 18:05 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 2021 Automation strategy Going all in on B2C and owning the direct relationship Going International The Office, Enola Holmes, The Mandolorian Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 12 November 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity - Find the Rage Clicks! Confirming BERT - Google is using Deep Rank Google Passages 9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc 13:49 - 14:20 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need. Go to Theragun.com/moc and get your Gen 4 Theragun TODAY. 17:50 - 18:50 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Workfront Acquisition Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 5 November 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice - Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc What is quality? The audience does not want authenticity - they sign up for the best version Fighting the Resistance Commitment to a Practice as opposed to a guarantee The Power Broker and the room. Jerry Colonna, Fred Wilson, Brad Feld 23:16 – 24:55 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Obligation How to make virtual events more effective Taking School virtual Why a book? Christian McBride at The Blue Note Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 29 October 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc ahrefs new free SEO features 14:57 - 16:10 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need. Go to Theragun.com/moc and get your Gen 4 Theragun TODAY. New Shure mic, Chris' Bose NC Earbuds unboxing video Samsung has it's own DSP with over 50M Smart TVs Tom Webster as DJ on Spotify with Anchor Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 22 October 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars of hook points USP vs. Hooks - Warby Parker, InstaCart, Disney Multiple hook points and refreshing them The Amazon Hooks 8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The movie trailer's trailer PCM - The Process Communication Model - Check out the previous interview. Pixar and PCM 16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc Memecards and subverting expectations The power in explaining someone's problem better than they can. Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 15 October 2020
In this Marketing Over Coffee: Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR - 7th Edition Switching to virtual keynotes - switching from theatric to cinematic The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love 11:24 - 12:38 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Building everything around segments Black Violin Live 18:36 - 20:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You Ask I Answer and So What? both on LinkedIn! How Tony Robbins rebuilt virtual from the ground up - What David's been doing as part of Virtual Business Mastery The value of live - no recordings The power of breakouts Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 8 October 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc Instagram 10th annversary 15:04 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Prime Day Apple launch John's new Keyboardio Atrius and Chris' new Bose Earphones Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 1 October 2020
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 - 10:48 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why video was always in the original plan And then the pandemic hit... What podcasts does the podcast guy like? Connect with Rockwell here: Squadcast.FM Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 24 September 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Direct Mail and LinkedIn Predictive - Where's the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 - 9:16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC INBOUND with top notch virtual event experience VR for Events? Microsoft buys Bethesda Will PS5 rule the holiday with Miles Morales? Getting out of the fishbowl with organic search The Trust Insights 11 Point Google Analytics Checklist We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Instagram Reels Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Mon, 21 September 2020
This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence to Marketing
Check out other MoC Hubspot interviews! Kip Bodnar, Scott Brinker and John Dick We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 17 September 2020
In this Marketing Over Coffee: Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot - Leading Product Marketing The real estate market is on fire Productivity is up 8:42 - 9:54 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Asana Filing! Google Slides to manage a Product Launch 16:34 - 18:30 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Maximizing your LinkedIn Profile from Trust Insights ABM - Microsites with unique content Select accounts versus Enterprise accounts Connect with Sean on LinkedIn and Twitter Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 September 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 - 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! What happens when you find out your favorite campaign isn't the best? Core Web Vitals Pumpkin Spice is back 17:13 - 18:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Microsoft Flight Simulator 2020 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 27 August 2020
In this Marketing Over Coffee: Brought to you by our sponsors: NetSuite and Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting for the Extended Reality Environment 7:51 - 8:58 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now Studio in a box to make offsite work Using VR to bring a remote guest on set Picture in picture to make set "monitors" Up to 20 boxes out and pre-recording creates infinite possibility 14:16 - 15:27 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC Message and the power of the storyboard Timeframes - to build, and the ability now to not have to cram it all into 1-3 days Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 August 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Otis Data Clustering - Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta
7:33 - 9:19 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TI Free Course - Optimizing your LinkedIn profile RankMath Microsoft or Oracle to buy TicTok? Instagram Reels 16:32 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! Small businesses can charge for online events via FB Pages (Apple still takes their cut) Great Hubspot Article on Retargeting Just Eat (Merger with GrubHub in June when Uber deal failed) wants to leave the Gig Economy Behind Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 August 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 - 11:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Perturbation - cheese for dogs Gear watch - Chris' Phone gaming fan and battery 16:18 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! DongleQuest Edison on where music is found Slack Universe vs. Discord Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 August 2020
In this Marketing Over Coffee: Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now A single individual, a special moment in time, that changes their world 5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha! 18:25 - 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! 10 Step Story Cycle System Apple's Underdogs and Underdogs Work from Home Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 30 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC GPT3 13:38 - 15:24 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! John's Keyboard Tester, Chris Carbon Dioxide Tester Weav Run Icelandic Phone Screaming Trust Insights LinkedIn Profile Tune Up Webinar Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 23 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Azlo and NetSuite What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do you watch? Return on ad spend versus brand recall Multi-touch attribution 13:25 Smart companies run on NetSuite by Oracle - the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. Get your free guide - Seven Actions Businesses Need to Take Now In house analytics and marketing technology Adjusting to Covid-19 in Q2 - rising to the challenge OTT going crazy during shutdown Hamilton! Looking back on 2008 and 2001 Why you have to do both performance and brand marketing Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC NY Times pulls out of Apple News Tweak for structured data for video in Google Search Console Demandbase acquisition of Engagio The future of ABM Amazon Echo Loop, Drop ADV Gamer, Woojer, Biodegradable Aerosoft Pellets, Etymotic Earphone deal on Amazon 20:14 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Monetize your "audience" - try affiliate programs Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 - 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Russia is a lot more like Asia than it's like Europe or the United States? The impact of Covid on Singapore When the benign dictatorship gets better results 25:03 Check out the Trust Insights Google Analytics and Google Tag Manager 11 Point Checkup! For just $500 get your report to see what needs to be done so that Google Analytics can start working for you! Why nepotism is a better bet when you take a long term view Watching the Marlboro Man fail in China Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook “What I do is not politically correct, it’s tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines” Ellison’s Law: You're not allowed to say anything that one of your competitors could say. Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident God Hates Cowards Learning the most from your losses is not entirely true Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! “Marketing is too important to be left to the marketing department” Where startups go to die 42:24 "None of that exists, not a fuckin' none of it" Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Chateau de Neuf Super Ding Dong Marc Benioff is Larry with a conscience 11 Point Google Analytics Checklist - Get Checked! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 18 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don't match 7:40 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA not using bounce rate for rankings Pairwise comparison of documents for ranking purposes Limit Social Posts to once a day on LinkedIn? Video games shine in economic downturn 16:21 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Samsung Sero TV 43in rotating TV that syncs to your phone iPhone 12 How to pitch MoC, why to sponsor MoC Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reducing the distance Confirmation bias Asking for less 17:22 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Eliminating risk is not the same thing as eliminating uncertainty Overcoming switching costs The cost benefit timing gap Going through times of tremendous stress are actually change opportunities Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Klaviyo YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram - WhereCanIGetTheSlides.com 7:56 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Dispelling marketing urban myths like duplicate content Math for Marketers 14:18 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Rise of the hybrid event! - Dmexco - Ad Tech's Biggest Event, coming in Germany Marketing Jobs not slowing down Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Starter version of the game Pandemic Could AuxParty be the Turntable.fm return? Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 28 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Maintaining creativity and motivation Rand Fishkin, Hint Water Guy Kawasaki and The Art of Perserverance Patron Virtual Cocktails 14:33-15:55 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee! Tick Tok - 350 Million added in Q1 Hybrid Events What's on the gear list? AirPods and ZMURL Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 21 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands - Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand 13:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How marketing has changed in the past 12 years - Switching from single responsibility to matrix 22:46 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Data Science to accelerate the business Customer triangulation Classic Jazz with Buddy Rich and Miles Davis, 1775: A Good Year for a Revolution Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 14 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 - Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Trust Insights Report on Social Media Trends Sprint is now T-Mobile Twitter says work from home permanently Chris Video on Lighting and Cameras for Virtual Meetings Google Core Update 19:00 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Virtual Kitchens and Pasquale's Pizza Apple Over Ear Headphones and AirPods X - End of Beats? Hamilton on Disney+ (over a year early) Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 7 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Shippo He's the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are 96X better at delivering results Media environments dictate human behavior and decisions making more than anything else Dawn of the infinite media era 6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Mapping out the customer experience Mercedes Benz vs. Tesla How the CXO or CGO is part of the marketing transformation Focusing on the emotional aspects of the customer journey 15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! Visit GoShippo.com/Coffee! Using triggers on the customer journey Controlling the onboarding process Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board. Journey lentgh is the measure of risk, nothing else The arguement against ROI Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 30 April 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo Talking with Jay Baer on In-Ear Insights - reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Virtual Event Explosion Zoom Dominates 13:54 Email marketing is one of Klaviyo’s core offerings - when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Evanesence Quarentine Video Shoot Virtual Upfronts? Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 23 April 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled - how world changing technologies are taking apart scaled up industries. Can the existing system adapt or does it have to be disrupted? Health Assurance - doing the work before people are sick 6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! What if we had all the IoT health data? The economics of it all 13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The rise of telehealth Shift to online education The History of IBM Echoes of the 1890-1910 Era Past Category Design Interviews: Play Bigger, Niche Down Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to manage your ad campaigns? The seven tasks you need to focus on every week What level of spend triggers the need for a tool? 7:46 Join the Trust Insights Analytics for Marketers Slack Group! Smart bidding vs. Manual bidding WordStream Covid-19 Resource Page Impact of the pandemic 25% searches are "never before" Services are back in style The fallacy of sitcom apartments Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last Speaking at TED It's not the people, it's the environment Dealing with layoffs Be the leaders you want to see The brain chemistry behind it Turn the Ship Around by Capt. David Marquet 17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Money vs. Time The problem with social media Making stuff for the person consuming it - you don't need to force people Looping it back to great marketing Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 April 2020
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn John donates to Snopes The fed buying securities? For small businesses and freelancers check out the Payroll Protection Plan Google Ads Grant as credit to accounts in good standing Adobe Small Business Relief 6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! All I wanna do is Zooma Zoom Zoom Zoom Work from Home Tips Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light Eating too well from staying at home, 100 push up challenge The public has caught on to fake reviews Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 26 March 2020
In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from clippings to business intelligence with internal and external data sources Quality of the data inputs 8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Protecting the brand when the generated content is beyond the human ability to consume it all Reccomendation Engines vs. Natural Language Processing (NLP) Tracking message penetration AI vs. Fake News 17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Case study - tracking climate change opinions by country The secret to rapidly training your model The legal fight to stop TV scanning Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 19 March 2020
In this Marketing Over Coffee: Learn about International Women's Day, Clearview, Ryan Reynolds and more! Brought to you by our sponsors: ahrefs and LinkedIn Celebrating International Women's Month with Katie Robbert International Women's Day is over 100 years old! Unilever achieves gender balance in management globally Beta Access to Clearview is disturbing
7:32 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Some totally ridiculous You Ask I Answer from listeners on gender in the workplace 16:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Popeye's names Gut Miami agency of record Ryan Reynolds: Master Marketer Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 12 March 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and Express VPN Talking about Covid-19 data Event Cancellations - starting with SXSW and THINK Amazon and Microsoft stepping up to help local businesses Brands can pay to Trend on Reddit - 70% of users welcome brands 6:41 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Join the Trust Insights Analytics for Marketers Group BIMI Email marketing sender validation Amazon wants other retailers to go cashierless with Just Walk Out Technology 15:30 - 18:10 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Opt Out Tools from Katie Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 5 March 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Niche Design - the leader in Dialog Podcasts The state of Podcasting 8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Data Flywheel Netflix uses their Data Flywheel to double their hit rate Build Platforms Not Products 17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Data exchange as part of the customer/vendor relationship Looking at the US elections through the Marketing lens The biggest mistake in the history of marketing How the democrats could fix their marketing problem Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 27 February 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and Express VPN Where Spin Sucks started and why didn't they ever give up on it? The PESO Model 6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Chris' YAIA from this week on running data analysis against data exported from ahrefs Starting with Owned On to Social Curation Next Using a Machine Learning Content Scanner What's the latest in paid? Where does "old" PR fit into the new model? Rolling out PESO at Syracuse The two magic points of PESO 15:59 - 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Where do you start with metrics? Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 February 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and LinkedIn Google Weather Map looking stormy Blocking to win the media scrape battle but losing the smart speaker war Amazon and Google losing ground in the smart speaker war? Not exactly. Buying via Text Message not working yet for WalMart - losing $15k/year/member 7:57 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! FB offsite data deleter Facebook $550M settlement over facial recognition WP Engine local connect As we mentioned Quora last time: New features, Advanced Match and Conversion Windows Corona virus cancelling shows 16:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google ends free WiFi at Indian rail stations, the competition has come down to meet the price Chris cuts the cord Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 February 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and ExpressVPN.com Small Business Revolution on Hulu Betting on content to stretch your spend 12X 6:38 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! How Ty Pennington got in the mix (previous interview with Ty) Not advertising at prospects, but working with them 13:44 - 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Getting up to 14X the ad spend Transitioning a 100 year old brand from "the check company" to a marketing services provider Off to Fredonia, NY Feeding the entire content machine Learn more at SmallBusinessRevolution.org AmandaKBrinkman on Twitter and Instagram Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 February 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and LinkedIn Superb Owl Ads - Smaht Pahk! Groundhog Day and Wal-Mart On lumpy political data Jumpshot out of business 6:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google's YouTube data studio dashboard - also check out Chris' Webinar - Google Data Studio Master Class "Best Time to Post" Remembering Clayton Christensen, his book: The Innovator's Dilemma Kelsey asked about Quora Ads 13:21 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Disney+ 28.6M in first 3 months John Blue asks: Has CCPA affected any Google Analytics reports we use? Chris at Agorapulse Social Summit Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 30 January 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and ExpressVPN Past interviews: Start With Why, Leaders Eat Last, Together Is Better The autobiographical journey Losing Your Passion Having trust betrayed The Game of Business is Infinite Why cause driven is not the same as corporate social responsibility 9:51 - 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC What skills does the CEO need? It's time for the Chief Vision Officer (CVO) 17:36 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Learning about teammates from Navy Seals Ethical Fading and Euphemisms Alan Mullaly dealing with transparency at Ford We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 23 January 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and LinkedIn Chris gets the Oculus Quest for testing Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber 2 out of 3 don't measure, 80% will give up on personalization - citizen data science is dead? 8:11 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! The Martech Landscape goes Crowdsource Natural Language Processing Chrome support for cookies ends by 2022 Running your own Matomo.org Web Analytics 14:34 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google 2020 Core update Fresh Data on TikTok Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 January 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and ManyChat Fanocracy now available on Amazon Past DMS Interviews The fans of Comic-Con Why you have to let the fans run with it How fan fiction keeps the franchise top of mind Separating the art from the artist 11:28 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Haggerty Insurance working for Antique and Specialty Car Fans The Neuroscience of Fandom Tribes and proximity IMPACT Sales and Marketing Summit 19:51 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! Proximity and Mirror Neurons Let's play - community of game watchers Ubisoft, Avatar and Panama Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 January 2020
In this Marketing Over Coffee: Brought to you by our sponsors: ahrefs and LinkedIn ManyChat CEO Mike Yan tells us about the state of messaging (his instagram) Get started for free with ManyChat when you use promo code MOCPRO Starting before Facebook with Telegraph A channel that now has over a billion messages a day The channel doesn't matter to the customer What happens in the transition from Email only to 5-7 different channels? 8:53 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Do you force the campaign into the channels or fit the channel message to the campaign? Converting an offline interaction to online Sample Chat Marketing Campaigns Free YouTube course on chat campaigns 16:10 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Managing the transition from Bot discussion to human The TOCC framework Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |