Thu, 18 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don't match 7:40 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA not using bounce rate for rankings Pairwise comparison of documents for ranking purposes Limit Social Posts to once a day on LinkedIn? Video games shine in economic downturn 16:21 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Samsung Sero TV 43in rotating TV that syncs to your phone iPhone 12 How to pitch MoC, why to sponsor MoC Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reducing the distance Confirmation bias Asking for less 17:22 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Eliminating risk is not the same thing as eliminating uncertainty Overcoming switching costs The cost benefit timing gap Going through times of tremendous stress are actually change opportunities Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 June 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Klaviyo YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram - WhereCanIGetTheSlides.com 7:56 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Dispelling marketing urban myths like duplicate content Math for Marketers 14:18 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Rise of the hybrid event! - Dmexco - Ad Tech's Biggest Event, coming in Germany Marketing Jobs not slowing down Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Starter version of the game Pandemic Could AuxParty be the Turntable.fm return? Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |