Thu, 22 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes Startups and Language with Matt Lerner Nancy Harhut on Behavioral Science in Marketing Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros: TV - Angela Voss on all inclusive TV advertising Direct Mail with Breanne and Meagan from The Mailworks Outdoor Advertising with Jeanne Hopkins of OneScreen On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! And superstar returning guests: Seth Godin talks about The Carbon Almanac Debbie Millman talks about talking to The World's Most Creative People Things you should watch: The 1975 Live from Madison Square Garden back in November Letterman interviews Zelenskyy in Ukraine My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones I hope you have a great holiday and all the best to you in 2023! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Where's my AI portrait? ChatGPT and the state of text generation GoCharlie for practical applications 16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Twitter update and Facebook Crosscheck Moderation Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy's book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Autonomy Bias to generate over 400% lift But you are free... to double your results Choice Architecture 19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Time Framing (past interview with Tamsen Webster) Temporal Landmarks Saturating Food Pictures Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. World Cup - Some Great MarTech World Cup Stats Bank of America thinks they can target ads to Chris with sports AWS Clean Room now available 12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc And the fake map thing going around The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni New Twitter Ad Products - Conversion, Dynamic Products and Collections Worth watching: Spirited, Wednesday Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |