Thu, 23 December 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 - 8:45 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Chris' first NFT GPT3 is the big winner The Maturation of Influencer Marketing from Upfluence 4 Disciplines of Execution from Blueshift Tamsen Webster and the Red Thread Kate Burnett on Neurodiversity 17:40 - 18:30 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Fails!! Better.com Zoom Award Clubhouse Hype Cycle CEOS IN SPACE Rise of the Chief Misinterpetation Officer QR Codes dead again John, Brian and Jennifer! Stay agile! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 December 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Booze and Food Overcoming VEA - Virtual Event Awkwardness 14:03 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. All Charcuterie All The Time What to budget? ILEA - Live Events Assoc., MPI The Spectacular Fail MeetVirtually VR Tours for 2022 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 December 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee "Emotional Titles" for Google Discover - and all about the images - Great Primer from Wordstream Twitter - We step up, Dorsey steps down The Marketing Over Coffee Token!! Who's got the blockchain for your NFT? 17:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Jumping up to heavy iron M1 Year End Wrap Up Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 December 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok - on track for 1.5 Billion Users 6:33 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Responsive Search Ads will be the standard and are too complicated to do as a one off + Smart Bidding, Broad Match Insider - Cities are not dead but Suburbs and Rural are also hot 14:32 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Talking about The Great Resignation Twitter Blue Turning AMP off - LinkedIn and Twitter no longer prioritizing AMP John can't live without The Wirecutter Quantum Computing Update - October 2019 54 superconducting quantum bits (qubits) New Macs! New Phones! .... maybe 12 Days of Data coming soon! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Wed, 24 November 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee What KPIs are used to measure it? Growth team driving conversions and Marketing team on branding and awareness Automating both channel and send time for optimum results More relevant content with triggered campaigns sending machine learning generated copy 13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Using the generated data to drive the content strategy How's Covid affected the rental market? EatsWithNC - a Yelp Elite on Instagram Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 November 2021
How to Get More in the Funnel In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote what they create 5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Appointment setting to get more to the middle of funnel Outsourcing the SDR Creating the crisp messaging you need for an SDR 12:35 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Larger orgs using on demand SDRs to meet quarterly goals Covering the globe Using an intent data platform to surface individuals that are shopping Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange Learn more about them at Green Leads or catch up with Mike on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Wed, 10 November 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users. The Drag Race: B2B - last budget, B2C Holiday press - go to the weekly newsletter 10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee The Planners: 2022 Budget and subscriptions Why budgeting is broken 17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Bearing Gifts: Saying Happy Holidays - Buy Local if logistics are going to crush you Chris' Apple Watch 7 arrives! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 November 2021
SEO in Terms of Needs Met In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines - Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee How Marketing should sell SEO to the IT department. Or should they? DocuSign coming to Slack (vs. Adobe Sign, SignRequest, Qwilr, HelloSign (Dropbox)) 15:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Inferred Email Quality Read any good marketing books? Gear watch - I gave up on my teleprompter switched to PlexiCam, my Home Theater Talking Machine Learning Marketing Tactics at the Sales and Marketing Roundtable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 28 October 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been so strong the past three years 8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee The best way to start your influencer marketing programs Bringing influencer marketing into the outside (offline) world Which channels are delivering the best results? The phemonenon of new platforms exploding and old one dying Unlike the blogging era, creators can easily hop channels Two constants: Automation and the transition of social to commerce With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc Vivien is on LinkedIn and Twitter Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 21 October 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND - Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Vanity metrics rant 17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. LinkedIn ads beating out Twitter 4:1 Marc Benioff tees off on Facebook Is viral marketing dead? UTM Processing Order Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Fri, 15 October 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with confidence and clarity 8:08 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Terminations Becoming more influential 14:18 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc What to do when conversations get highly charged Getting control back when the other side won't stop talking Improving the way leaders are perceived What was it like dropping the previous book, Evergreen Talent, during the start of the pandemic? Get in touch with Roberta on her site, also on LinkedIn or Twitter Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 7 October 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Attribution is not Incrementality 17:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Department of Truth: Google to index TikTok and Instagram? Netflix acquires gaming company Anybody watch Squid Game? Data driven attribution on Google Ads Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 30 September 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation - How The Pile works AI content quality will only be in the middle of the bell curve 6:31 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee More LinkedIn Experiments 11:34 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. iOS 15 rollout impact, VPN also built in for Safari Why optimizing for headless Chrome is critical PS5 shortage? History of Podcasting Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 23 September 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came together The 5 Stages of the AI Marketing Canvas How to explain supervised and unsupervised learning 6:15 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 4 Points of CRM Moments Customizing Google Ads and Landing Pages The challenge of not having enough data in B2B 15:13 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Case Study: Washington Post The whole field is shifting to management by prediction How do smaller organizations get off to an effective start? Raj Venkatesan on Twitter - and his Coursera Courses Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 September 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc New Apple Products - new watch for Chris, do you fear 13? Beware September 20th MAICON Case against salary redlining 15:33 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The New VModa Mic... doesn't sound that good? New Jabra earbuds If you're an analytics professional what department has the best career trajectory? Chris using Duck Duck Go more, what have you been using? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 September 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The three areas to invest in over the next year Wonderboom 2 Giveaway: send a text to +1 617 812 5494 14:08 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The new bar of customer experience is swipe right New projector in the home theater! Not only frictionless but proactive to create customer experience VR Platforms Unity and Unreal TikTok Shopping powered by Shopify (joins Instagram and FB) Yes, thing LinkedIn request thing is totally legit Four tools to check for title changes in SERPs Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 September 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Zero Party Data? TikTok algorithm is the ultimate in A/B testing 13:25 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Chris' OnlyFans Payment Unicorn Idea VR Platforms, Oculus Quest the current market leader with Beat Saber Google Has Started Using Different Organic Titles New VModa Mic!! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 26 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured at TED.com TED Cambridge at the Legacy Level What is the Red Thread? 9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 5 Elements - Goal, Problem, Truth, Change, Action 20:09 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You can only create the conditions for change Action vs. Change Maintaining Smart, Capable and Good Gratuitous Mention of Die Hard as Best Christmas Movie It's far easier to match to an existing want than create a new one How do you make their case for your idea as strong as it can be? Agatha Christie, Nero Wolf and James Bond! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 19 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Business Travel tightening up Virtual Travel with Wander for Oculus The Brillance of the Equate Brand, the coming age of generics? 15:19 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Chris sees 5X increase inbound traffic from optimizing his LinkedIn feed! John's phone can't be fixed Welcome back to logistical hell Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 12 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas. Portland: Knifetown USA Covering Product, Branding, and Ecommerce The Everyday Carry market (EDC) The Most Amazing Tool Tales 8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Made in the USA. What's it like having this going on in the building Widending of the funnel during Covid Transitioning over the past 10 years from features/benefits to the problems the brand solves 17:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Product Marketing The Bond - the latest PST (Personal Survival Tool) Getting Closer to the Customer Solving the Bent Fingernail Problem Expanding to apparel and other products Leatherman on Twitter, Kevin Gleason on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 5 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count) 9:17 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Bourdain Deep Fake Mark Ronson - Watch the Sound (Not "See the Music") 16:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn does a fantastic job letting you train your feed Twitter Data Profile Winners - Jennifer N., Lynne K. David G. and Alison C. Dolby Atmos now on Apple Music, Crutchfield Article Explaining Atmos Ted Lasso, 20 Emmy Nominations Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 22 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack One-To-One Marketing 6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Coming in with Demandbase, Sendoso and Terminus Making scalability the priority - leveling up to a sales team of 100 Start with Training Wheels What's the magic in account selection? Shifting to do ABM with existing customers 20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What's the most important feature for an ABM system to have? Shifting from live events to digital during lockdown Full Funnel ABM Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Tue, 20 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Work on strentghs or weaknesses? Next level Twitter Analytics - Sign up for the text list to get yours! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! 6:25 - 7:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Standing firm when the storytelling crosses the line Worst Post Pandemic Advice 15:16 - 16:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How with The Great Resignation affect the way business is done? John finally gets an Apple Watch, Chris testing Bose Pinpoint Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Tue, 13 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim's work with FranklinCovey 35 Years Climbing the IT Career track to CIO Looking forward on life versus looking back Making the jump from CIO to CEO Strategy is easier than execution - the 4 ideas that make humans do something different and get different results Teams will operate at an entirely different level to support their team than their boss alone 11:38 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Leading versus lagging indicators 23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That’s why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: A/B testing different website headlines, calls to action, FAQs, etc. Tell them Marketing Over Coffee sent you at ConversionFanatics.com It's not the manager's game, that's only basic compliance Love divides the good from the great Why is so little written on the art of leading leaders? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 8 July 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will work Why is plagarized material doing better? Because your site stinks. John Meuller's Google Webmaster Updates on YouTube 7:10 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Vungle acquiring JetFuel. JetFuel w a combined reach of 4 billion Instagram followers http status codes 15:06 You and your team have helped your company reach 7 to 8 figures of revenue... If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That's why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: Tell them Marketing Over Coffee sent you at ConversionFanatics.com JW Playing with NFC and getting the Golden Ticket butter dish Chris scores on a 2TB HDD for $160 on Prime Day (sorry, I just looked, it's back up over $300) John at Multi-Family Social in Napa and Friday in San Francisco Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 24 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative - is where he's at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 Immutable Laws of Marketing (and Branding) All About The Brief 9:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com John Blue asking about clients that show up with a process in mind Delivering it for the first time: The two ways it can go off the tracks Why it can't be shown early 16:18 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. After the brief What's in your stack? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Ashley asks where to start to get past the entry level position. Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 17 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative - Working as copywriter and designer 7:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Working in house do you get sick of having to stick with the same style of artwork? What it's like taking work in house for a team of 15 Alec asks what role does the CD play in campaign creation and execution vs. coaching and mentoring? 14:54 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Do you know how a great team will do with a client at the start or is it a question mark? Getting early agreement on the copy vs. the design Part 2 next week! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 10 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools - Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows - going beyond ad revenue? 7:43 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. WWDC - Built in VPN and Mail Privacy features Why you should always provide images of value in every newsletter More medical stuff in Watch OS8 Great Article on Ageism shared by Tom Fishburne in MarTech newsletter, Chris Wood sharing great stuff there 15:17 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. My Tivo Died Why housing construction costs have exploded and why the supply chain is such a mess Salesforce Connections - WhatsApp Integration and pushing hard on CDP. Digital 360 supporting Marketing, Commerce and Experience Clouds Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 3 June 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Amazon Sidewalk - is this the first mesh? 13:11 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Intro to Search Console Review For Pride Month you can do research at HRC.org Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 27 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn't do anything." You should be doing some SQL 9:45 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Defining Data Apps Reverse ETL The Modern Marketing Data Workflow 19:17 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Not having to write all the data connectors Leaving the Valley to return to Boston How To Talk So Kids Will Listen Giveaway of Tamsen Webster's New Book "Find Your Red Thread" Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Mediavine sending FLoC IDs to SSPs for use in ad auctions. Twitter asking you not to turn off Ad Tracking. Google's not concerned about death of the cookie... get ready to start buying ads The End of Social Media? Amazon Prime Week - Big Smart Speakers? 15:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Chris messing around with a keyboard, John raves about TourBox TSA Travel Stats Marketing Over Coffee is a Communicator Awards Winner! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook Ads? Marketing Land: Headless and Hybrid CMS 7:21 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Talking Ad Fraud on the latest In Ear Insights Podcast from Trust Insights 12:45 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Text Campaigns survey from Attentive Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Chris testing tentpole content YouTube putting $100M in shorts Video on SEO for Video from Trust Insights Personalized Video pitch... without a personalized video. Chris invents Pitch Captcha IBM Think - Global vs. Local Interpretability Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity Workshops 6:38 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. What needs to be done in the workplace to make workers more effective? Why don't we let people perpare for interviews? How has the pandemic affected the work towards neurodiversity? Using Role Models 14:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Plans for the future The Creative Data Academy The Crown and TED Talks Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 29 April 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Trusted AI iOS 14.5 update, what does it break? Google Page Experience is live 19:24 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. The new iPad and luggage tags AirPods, Sony, Jabra, Bose, Shure - Jabra 75t wins.... but not perfect Using a fake head to test speakers Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 22 April 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms His new book The Digital Pivot - Secrets of Online Marketing Foreward by David Pogue Why you're wasting your time with marketing if you haven't cleaned house 10:26 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Your Ego is Not Your Amigo Digital to Analog is like Credit to Cash Why you need to build your own platform 22:54 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. The role of PR in the pivot The Three Regrets by Tenzin Kiyosaki Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 15 April 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Google adding factors to their attribution model Discord NSFW Server Designation - iOS block 14:13 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Fed Chairman on economy Lead with Compassion-Based Communications - Mother's Day is Coming Hall of Shame Pitches Earphone showdown - AirPods, Sony, Jabra, Bose, Shure Siri says next Apple event April 20 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 8 April 2021
In this Marketing Over Coffee: Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it's multi-channel Working with a Demand Side Platform (DSP) Creative team going from 1 to 14 in 2 years, and expected to double again in six months 9:11 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Contextual vs. Segmentation Setup vs. Performance The explosion in connected TV ads Going from 50-275 Employees over 4 years Follow up with Vitaly on LinkedIn, his site, or visit StackAdapt Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Wed, 31 March 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and CXL Corporate Cloud Spending Surges Past On Premises Spend 6:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Tracking Marketing Salaries TMobile working with Google to roll out Messages with RCS What's your server side tagging strategy? 13:12 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL Simo Ahava on Facebook Conversions in GA4 15 Habits from Highly Effective Data Scientists Makeup and Pants are out, Skincare is in, Healthcare hospitality, dine in all on the rise Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 25 March 2021
In this Marketing Over Coffee: Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the table. Creating The Streamy Awards 7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL The rest of the ecosystem beyond YouTube SnapChat paying out a million a day, Tik Tok pledging a billion, Instagram Shopify YouTube is also OTT, and is paying out billions annually. 14:32 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. It's also about the toolkit, TikTok has changed the game with powerful editing tools Keep Your Eye on YouTube Shorts The importance of being the easiest place to get content in the network Gospel Stats YouTube Education Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 18 March 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing 7:06 - 8:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Will the Economy Rebound in July? Sector Indicators AMP for Email - Why it's bad, and yet some still use it (gmail, mail.ru, Yahoo). Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 March 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Uber for Business International Women's Day Monday March 8, 2021 and this is Women's History Month Image courtesy of Catherine and Sarah Satrun – please buy a print here. Michelle Obama's Becoming 7:20 - 8:50 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Not everyone wants or needs to share all their stories It's all about interview prep What is up with Mr. Potato Head and Mr. Coffee? BK Trolls it Their Way 17:25 - 18:57 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. ifixit France Repairability Standards Assuming Family Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 March 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What's working on Instagram? Where Can I Get the Slides.com 7:05 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Get text updates from Marketing Over Coffee!! 617-812-5494 What's up with RCS for Android? Non Fungible Tokens - NFT 19:39 - 21:37 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Don't Ignore Your Dark Traffic Will ads get worse? Check your recent ad activity. Chipotle uses digital to thrive Roasting Coffee with a Popcorn Popper Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 25 February 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The Duck Lips Peace Sign Influencers It's not one and done 17:30 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL Buffalo Trace Bourbon and Over The Fire Cooking Buy this book for the Winfluence Priority Scorecard and the Winfluence Success Scorecard Peaky Blinders, and the Harmon Room Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 18 February 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Hubspot Acquires The Hustle (1.5 million subscribers daily) How Google Searches - one in 65,355 14:35 - 16:04 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. Doing your technical SEO to keep Google happy SEO by the Sea Bill Slawski, Content Stategy Collective, Jeff Coyle from MarketMuse Epic Settles Case against Fortnite cheater Keyboard fans - history of the 10 key Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 February 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Retooling for hand sanitizer - watch the video! Supporting school communities 14:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The three customer segments int the foodservice market What's the marketing mix? How to replace trade shows? Don't how and idea to death, wow it to life. Watching during lockdown: Nike Shoe Dog, Ted Lasso Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 February 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Elon Musk in Clubhouse 14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. Get text updates from Marketing Over Coffee!! 617-812-5494 Boiled Down Social Media Demographics Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 28 January 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES - Razer doing masks and Gamer Chair with built in 60 in screen 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Remember when people used to get the flu? Get on the MoC Member List - Send a text to: 1-617-812-5494 Chris' Picks from the R Conference 14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. DS 101 Course and AI for Marketers new edition Bethesda doing an Indiana Jones Game, Lucasfilm Games Returns Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Tue, 19 January 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the rest of the martech stack? Agility of Data Access, Agility of Decisioning 15:28 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. At what size does a company start to think about a CDP? AI recommendations, realtime engagement, scaling across channels 23:33 MarketingProfs Career Day
Whether you’re actively applying for a job or just want to have these resources in your back pocket, you’ll want to check out Career Day on January 22. If you can't make it live registering will get you access to the recorded sessions for a limited time. Learn more at mprofs.com/careercoffee Working the Over The Top (OTT) Video Channel What is Smart Hub CDP? Putting your data to work or putting your data to sleep? What's the impact of the pandemic been? Atlas of Imaginary Places, A Gentleman in Moscow, Money Heist, Brad Meltzer's Ordinary People Change the World Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 7 January 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Clubhouse - Interesting, appointment media, but the spam is a bit thick Ron Ploof on Non Derivative 14:44 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Call for Code for Racial Injustice When will events start back up? Mandalorian, Karate Kid Chris got an iPad, I played Fortnite Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |