Wed, 24 November 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee What KPIs are used to measure it? Growth team driving conversions and Marketing team on branding and awareness Automating both channel and send time for optimum results More relevant content with triggered campaigns sending machine learning generated copy 13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Using the generated data to drive the content strategy How's Covid affected the rental market? EatsWithNC - a Yelp Elite on Instagram Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 11 November 2021
How to Get More in the Funnel In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote what they create 5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Appointment setting to get more to the middle of funnel Outsourcing the SDR Creating the crisp messaging you need for an SDR 12:35 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Larger orgs using on demand SDRs to meet quarterly goals Covering the globe Using an intent data platform to surface individuals that are shopping Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange Learn more about them at Green Leads or catch up with Mike on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Wed, 10 November 2021
In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users. The Drag Race: B2B - last budget, B2C Holiday press - go to the weekly newsletter 10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee The Planners: 2022 Budget and subscriptions Why budgeting is broken 17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Bearing Gifts: Saying Happy Holidays - Buy Local if logistics are going to crush you Chris' Apple Watch 7 arrives! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 4 November 2021
SEO in Terms of Needs Met In this Marketing Over Coffee: Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines - Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee How Marketing should sell SEO to the IT department. Or should they? DocuSign coming to Slack (vs. Adobe Sign, SignRequest, Qwilr, HelloSign (Dropbox)) 15:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Inferred Email Quality Read any good marketing books? Gear watch - I gave up on my teleprompter switched to PlexiCam, my Home Theater Talking Machine Learning Marketing Tactics at the Sales and Marketing Roundtable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |