Thu, 25 April 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using FB for more leads, growth, sales, and traffic: How to get above the plateau The AI Powered Discovery Engine The opportunity of Facebook Live Shorter is better for Reels 20:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What Meta is doing on the AI front Advantage Plus Audience Lean into authenticity Book Recco: James Clear's Atomic Habits Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 18 April 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! HARO returns! Introducing HERO Boston Robotics new robot is creepier than the dog 13:18 - NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digital Ads reach record high in 2023 Threads beats X in less than 2 Years, Reddit on the Rise Not too late to sign up for: Gen AI for Agencies Free Webinar Gen AI cheat sheets - RACE Framework and PAIR Framework - Join the Analytics for Marketers Slack Group! Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Bose Soundlink Mini - Text line 617-812-5494 Marques Brownlee on AI Pin - What's the ethical obligation of a reviewer? Video: Billy Joel 100 at MSG Book: Economical Growth by Chris Pham Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 April 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot - an exclusive from Reuters Google Privacy Sandbox, Cloud Next Gemini coming to Big Query and new Axion Hardware 1 Million tokens in Gemini 1.5 Gen AI for Agencies Free Webinar AI based seach - defeating the 14 page recipe 12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! YouTube Updates including Livestream reactions and HDR TourBox makes editing faster and easier, check it out. Great article from Ben Vigneron on attribution Marketing hires still down except for France? Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Rode Capture a dual camera app Movie: Gran Turismo - David Harbour, Orlando Bloom Book: Becoming Trader Joe Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 4 April 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity - How to Design Organizations Where Everyone Thrives Equity as the middle child, getting overlooked in favor of diversity and inclusion You can't design for the prototypical human and then scale up The problem of funding schools via property taxes 13:36 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Human Centered Designed The Embrace Warmer Shaping the Path Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Design and power DEI and Change Management The mistake of the all hands kickoff The Reach Equity Content Screen Learn more about Minal at BrevityAndWit.com Play by Stuart Brown, and Star Trek TNG Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 28 March 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video content for their advertisers, growing to 9 figures 6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding the science of getting attention with sacrificing creativity Locking down the context and location to earn attention Join the Analytics for Marketers Slack Group! 14:51 Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Transitioning out of Twitter / X Check out Ted's company Neuemotion, and here's Ted's LinkedIn profile Bridging the gap between the brand work that's been done methodically to get to content that will work in all channels Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 March 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire a data analyst? 6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Elon's releases Grok as part of X AI Question on rendering and uploading huge videos The gold standard for rendering is FF mpeg Apple Log format on iPhone 15 Pro Serviio Open Source Media Server ABX - Closer to reality and it opens up your options to create valuable content Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Ready Player Two movie green lit? Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 March 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary of the Agency - Canada's Small Business of the Year! Visit the website: www.ideas.af Working with Bill Morrison and the Mad Magazine team Bill Gaines worrying about the pennies and not the dollars Wix Studio is a web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want. Voitures extravert at TheBestElectric911.com Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride Getting this car in front of high net worth individuals Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Plug for the best panel covering the ad industry on The Beancast Going back through The Sopranos, Albert Brooks Documentary, Reacher MLB Uniform Problems Shoe Dog Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! |
Thu, 7 March 2024
In this Marketing Over Coffee: Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video The New Percy Jackson on Netflix Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! ABM Tactic vs. Software vs. ABS A/B Testing tools for Wordpress? Going to Adobe Summit? Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 29 February 2024
In this Marketing Over Coffee: Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media - How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left turn to State Farm To Boston and Harvard Kennedy School Transitioning to MIT Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Enter the Acquisition Editor Where should social fall on the org chart? Do you give up on X? Newsletters: In Case You Missed It by Lia Haberman and Link in Bio Rachel Karten, Confessions of a Higher Ed Social Media Manager Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 February 2024
In this Marketing Over Coffee: Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft's CoPilot Nice Super Bowl Roundup from Martech What's the Swiftie Profile? Drift acquired by SalesLoft - congrats to David Cancel New Bose earbuds Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Kindle Word Runner and other tricks to get through books faster Rick Rubin's "The Creative Act: A Way of Being" Madame Web, Marvels Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 February 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream - Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and The Mariachi Button 5:57 - 7:58 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Taylor Swift Bowl Apple Vision Pro Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 February 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army Political DeepFake calls arrive on the scene Miro – Your first three boards are free forever, just sign up at miro.com/podcast Apple Vision Pro - Eyes on front is weird Bose new earbuds, I'm not getting a new soundbar Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! John's a fan of the Echo Studio Use the iPhone 15 Pro to take 3D images with spatial data Join John and Chris on threads, or on LinkedIn: Chris and John Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 25 January 2024
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make the headaches go away Repairing the brand and cleaning up from the Super Bowl ad We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get $100 off your first campaign! What's in the SEO feature set? Google Merchant Center Feed, Amazon App, new Zapier integration and more on ecommerce Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Wix SEO Learning Hub including SERP's Up! Adding AI for tagging SEO Sources: SEO Roundtable Google Gemini Wix Studio Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 18 January 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) What do Instagram Influencers get paid? - Football and India Rule, as does 18-24 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Adam Mosseri of Insta and Threads Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! WP Beginner Article on why you were banned from Google John's treadmill phone stand, and shooting while running No Hard Feelings - Fosslien and Duffy, When I was Your Age - Keenan Thompson, The Gift by Lewis Hyde Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 January 2024
In this Marketing Over Coffee: Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta's virtual actors Rise of the Synthetic Influencers 8:53 - 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Summary of the Lessons from 12 Days of Data X Flight Drives up LinkedIn Prices John fires up the Echo Studio, Anker Space One Headphones Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! The 5D's of EA AI Compliance Chris' Keyboard Upgrade - Keychron K10 and his iPhone camera rig Katie's Backpack and Blind Date with a Book John's Laptop Bag and testing Amazon Studio soon Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads The Diplomat, The Night Agent, Stay Close, Shiny Happy People The Hindley Street Country Club, Diablo Immortal better than Diablo 4? The TI Spotify Playlist from 12 Days of Data Mixtral Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy - Harness the Power of Your Brand's Voice The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What's the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren't trapped in small containers Merchandising your content Pressure testing the brand story Rita Gunter McGrath's The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 6 December 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot - Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics 18 months on the wild side Link to Eric's report on Negative SEO Denial of indexing attacks, and entity poisioning 9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Exploring the implications of negative SEO The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Topical entity poisioning attacks So is the algorithm all they really say it is? Technical SEO as Gray Hat Determining entities PR to Wikipedia to entity relevancy PR is cheaper than constantly adapting the algorithm and crawling the entire internet The most common self inflicted negative SEO problems Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What's going on at OpenAI? What should you be worried about if you are using OpenAI products? Presenter Overlay in MacOS Building your prompt library Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Chris is looking for random scientific equipment Apple Update - Presenter Overlay, AirTag sharing, iPhone as alarm clock Building your prompt library Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so complicated? Falling deeper into the funnel Miro – Your first three boards are free forever, just sign up at miro.com/podcast Sealing the deal with social forces The shibboleth How social media violates our standards of communication What can we do? Follow the Professor, John, and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 November 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI pilot team 10:49 - 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Hubspot Clearbit, Hubspot TikTok Airely's Misbelief next week! Google Sites not so good at SEO Join John and Chris on threads Mightylicious Gluten Free Cookies Sponsor MoC Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 November 2023
In this Marketing Over Coffee: Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates - The Writing Band Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we mean it? Check out Christopher's Legendary Podcast Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 October 2023
In this Marketing Over Coffee: Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 - 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90's Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer's habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 19 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King - $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 - 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 - 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. Lisa Shaw "Original content is king" get more from your events Chris learns Polish instantly Amazon Prime - Martech stats say flat - John's Shopping Guide Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 - 8:58 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 - 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. What is AI appropriate for in Crisis Planning? What's the #1 message to get across? From AfM - Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 4 October 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Dash Hudson AI can see - The Large MultiModal Models are here - Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 - 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 - 17:26 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino's home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma - Airpods, gaming mode, pet detection Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 28 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents 8:56 - 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Flinch Breather and raising VC 20:16 - 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee The difference between and entrepreneur and and operator You have to love the customer Tamsen and The Red Thread Raising $10m for Practice The Thiel Fellowship On the reading table: Elon, Titan, The Path to Power, The Big Switch Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less - 63% to spend the same, 9% more? Huh, what? The cost of polarization of the culture Will AI bring about the end of hourly billing? 7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI Point solutions and the importance of asking about the foundation models Container Store text message segmentation 17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Chris goes iPhone 15, but marketers have to fear iOS 17 Only UTM survives Upgrades for Bose John visits the Van Gogh VR exhibit John at INBOUND, Huberman, John Radoff, show floor busy Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail, and marketing Paper pricing stabilizing Working the house list to keep customers warm - house lists are considerably larger than they were 10 years ago 6:20 - 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Cutting edge service with the customer portal Postcard strategies and avoiding the price point trap LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary! Doing more to take advantage of cross-channel in 2024 How will 2024 elections affect DM and client timelines? Headway App for book summaries Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 6 September 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals - Where'd your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc X Paywalls XPro (pka Tweetdeck) 3D Virtual Influencers - Lu has 30M followers North America only makes up 6.7% of social media 950 Million LinkedIn Members 14:38 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Crowdfunding is the new focus group Gender Bias in AI Companies that don't want employees loading data into ChatGPT - Should you block the bots? TikTok runs at Instagram with Lemon8 but it's slowing quickly? CEOs and Strategic AI Judging podcasts for the Davey Award (AIVA Academy of Interactive and Visual Arts) Ashoka Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 31 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc After the sale of the firm transitioning to CMO Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up Creating the bullseye - Customers, Intent, Awareness Starting with your existing marketing assets Aligning Sales and Marketing Getting beyond awareness to mental availability 21:57 LinkedIn - We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Every company is different, sometimes you can great results fast, other industries you just can't make it B2B often forgets that small data is not statistically significant Clicks don't matter Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever. You've got to go multi-channel as fast as you can Follow John and Louis on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Fri, 18 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Notion and NetSuite Studio - If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at this price point Rode Soundboards - The Duo, Rodecaster Pro II , Streamer X Noisegates, Compression and Expanders 7:31 - 8:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Streamyard, Squadcast (Now with more Descript!) Soundsoap John's other favorite plugins - Multiband Compressor, Noise Gate, Mic Rumble 19:03 - 20:31 Thirty-Six Thousand. That’s the number of businesses which have upgraded to NetSuite, by Oracle. NetSuite is the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite’s popular KPI Checklist, designed to give you consistently excellent performance - absolutely free, at NetSuite.com slash COFFEE. Matchery Python Library Whisper with LLM for transcripts and captioning Otter for more than one speaker Hosting - LibSyn Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business builder Going through the hybrid publishing model Saying too much goes against how the brain works 7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The 8 Tools, including the power of stories and summaries The 4 Rules - first make sure you have a point How to implement it in the corporation Working on giving the leader a powerful personal brand 16:08 - 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Applying the Clarity Formula to email You need to hook the audience fast in presentations Great tactics for book promotion Lessons in understanding and then being able to better manage depression Why analytical people have to fight the instinct to scrutinize themselves Follow John and Steve on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 10 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Competitive Analysis Closing the loop on the process so you can truly be iterative 18:47 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. User stories for strategic planning Seth Godin book giveaway on Threads Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 3 August 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Issuu MAICON Update - Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! X - The previous fight to make Paypal X Meta Ad Revenue up double digits 16:40 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Google Hybrid Transformer Model - RT2 for robots Should we have robots with guns? Gear Watch: Rode DUO Filming a car chase without moving: Brave New Worlds Women's World Cup Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What's the best job you ever had? Emotional Enrollment As society becomes privledged, working at a specific place becomes voluntary 10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Who's it for and what's it for? The audacity of generosity 19:12 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Linger between the known and unknown without panicking They are not "Soft Skills" LiiSong Drivers and the 2A3 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors:Bloomreach and Miro Lost and Founder - the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro - Getting data to you that should be yours Chill Work How the change to Meta discussion has gutted Twitter 11:05 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. Paying back the initial investors You think the risk is bad starting a restaurant? 23:30 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Threads Florida Cage Match Getting into Gaming Geraldine wins a James Beard Award! Nimona, now on Netflix and The Spiderverse! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 12 July 2023
Prime Threads In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Issuu Threads are here - 100M in 5 days. Portability of the social graph in action Meta's track record working against it? Building their internal network graph? EU rulings against Facebook and Google 7:08 - 8:40 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA4 is here, when will the plug get pulled on 3? Remember to remove your tags when it shuts down. Why you should be using Discord TikTok is not going to be beating Amazon for ecommerce 16:07 - 17:36 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! The Ultimate Marketing Your Podcast PDF Brand, Publication and Community Warrior Nun Win - Kevin Kelly's Thousand True Fans Home theater: Projector - Anker Nebula Cosmos Max 4k and 3rd Party Subwoofer on Bose TV Speaker via AVS Forum SimpliSafe Camera Fireworks Show MAICON and INBOUND Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 July 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it's all about Threads! Flights - Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains - Amtrak Acela Quiet Car, Europe and Asia get trains right 9:07 - 10:26 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Renting Cars - John likes Lyft Hotels - Priceline/Hotwire and betterbidding.com combo. Chris all in on the Hyatt loyalty program and the 2nd floor. Heads in Beds by Jacob Tomsky Bring coffee to Vegas 16:36 - 18:20 HelloFresh – America’s #1 Meal kit! Get 50% off and free shipping!! https://hellofresh.com/moc50 International - Chris loves T-Mobile for it's DT connection, Canadian Border websites to pick the right bridges If you are traveling to America get Travel Health Insurance, download the local Google Maps Gear - Anker Cube, John still loves Beats Fit Pro. Sony and JBL for over ear. Chris' first pick is AirPods Pro 2 Never check a bag. Apple AirTags are fantastic, John loves his Nakatomi Plaza luggage tag from Pull Patch that holds an AirTag. MAICON and Chris doing Iron Chat with Ann Handley! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 29 June 2023
In this Marketing Over Coffee: Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why story elements are required Avoiding Title Hell "This is the first book that.." The 3 Publishing Models 11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. The orginal research that was done Fear of the last chapter Word, Google Docs, Scrivener and Evernote Ghostwriting! 21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Adding the Audiobook option Blurbing Getting the cover right The best way to promote the book Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity Get more info from Josh at Bernoff.com Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 22 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates - 175 new metrics for your GA data The Analytics for Marketers Slack Group Automatic Ads are the future Facebook Voicegen and Musicgen 6:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc John will not be buying fireworks Twitter announced $5M payout - you have to be verified and only ads served to verified users count Composable CDPs and Reverse ETL 15:08 Miro - Your first three boards are free forever, just sign up at miro.com/podcast Search EngineLand on Higher Education getting an F in SEO - 84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy Spiderman vs. The Flash Avengers Infinity War is nobody's favorite movie John testing 4k Projectors Why is my microphone stand a big deal on Twitter? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast - Pokemon, Magic the Gathering, D&D Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons Getting recruited over to EA Madden Bringing the theatrical moment to gaming 7:14 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Over to Legendary Pictures 9 years ago taking the leap to start the first gaming agency Working with Xbox, Activision, Kellogg's, Nestle, Duracell Getting Doritos involved with Madden Covers XBox and Porche, OPI - Gaming 52% Male 48% Female, Average age 31-32 220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month 18:56 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What channels are the most active for gamers and where do the brands need to be? Figuring out the value offering for the consumer Where's VR on the horizon? The Gears of War / Diablo 4 connection - MetaCritic reviews are big. Don't fear the four! Starfield TripleClix on Instagram or Twitter, Chris on IG and Twitter Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 June 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We're Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality - blend digital content with physical space No hand controllers, hand and eye navigation FaceTime sends your avatar Virtual Desktops and Keyboards 3D panoramic camera AI Transformers now on every device 9:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Editing 10 video streams in real time with the Cheese Grater Spatial Audio Human Brain Interface through Eye Response Unity using generative AI 19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Marketing Measurement Failures Diablo 4 Marques and Doctor Mike Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 June 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What's happened since we talked to her last about Growth IQ (translated into 11 languages around the world!) The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth Losing staff and using inadequate tech has massive impact on EX 11:01 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Do you have to have product market fit locked at a star tup before you can do EX initiatives? You will reap the results of the good or bad habits you create at the start Can the culture be changed? How are other countries doing on CX and EX? 20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Using a Customer Effort score to determine how you are doing in your vertical Improving retention by taking action prior to turnover What were some of the bright points taken from responding to the pandemic? Follow John and Tiffani on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 25 May 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer's Strike Plannuh acquired - Peter Mahoney interview Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO 10:33 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Google Generative AI Search Results Travel Tips from the Analytics for Marketers Slack Group - Turo for car sharing, Dyson Zone HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Legend of Zelda - Tears of the Kingdom 10M Copies in 3 days The Recruit on Netflix Trust Insights AI Education - Keynotes, Tactics for Generative, Adding LLM into product lines Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 18 May 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a good person Optimistic Nihilism What do people wish they had done? Embracing a mindset of giving for a better life 10:13 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making yourself more lucky Trust and vulnerability HelloFresh – America’s #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16 Follow John and Healey on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 May 2023
In this Marketing Over Coffee: Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and Co-Founder of Boompop Having a longitudinal friend group Starting in virtual meetings and transitioning to live events 14:30 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Massive transition from office space that's no longer required The transition back to neighborhoods Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 4 May 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI - AutoGPT, Baby AGI Augmented Intelligence - using large language models to make yourself smarter Scott Brinker's 2023 Martech Landscape 7:29 - 8:55 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Micropayments for Articles? Apple News +? Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable" MoC makes the Top Digital Marketing Podcast List Join the Analytics for Marketers Slack Group 15:11 - 16:45 HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Generative AI - Creepy Beer Ad, Surprisingly good Pizza Ad: Pepperoni Hug Spot The Writer's Strike Link in Instagram Bios! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 April 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals and sharing YouTube links planted the seed of Turntable Simmering in the background for 10 years and then going to crowdfunding 10:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why did 2011 Turntable not make it? Rise of the clones Lessons from Facebook and Lyft Bringing the human touch back to music discovery Adding interactions to Discord or Slack Communities 22:04 Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box. Use of Avatars for the feeling of presence The time is right with the rise of the hybrid workspace Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 April 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it's all about the prompts Brand names or likenesses? Forget it. 10:54 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Getting professional looking photographs, and why you still need to know Canva or Photoshop Saving hours by automating transcripts Which tool works the best? Thanks for listening! Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 13 April 2023
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are the four stages of the agency lifecycle? 10:50 The Mailworks - Get the hi gh ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc At which stages can you safely stay? The Heirarchy of Financial Needs Fixing a gross margin problem 20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Measuring AGI (Agency Gross Income) and is it relevant? Managing and optimizing staffing If it's all bad, pick one, don't ignore it. Building a strong capacity model Learn more at UpsourcedAccounting.com or on their YouTube Channel Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 April 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and HelloFresh Twitter source code released to the public Should AI be paused? 7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! London Event Update The future of marketing AI and software is to build your own tuned model 15:40 HelloFresh - America's #1 Meal kit! Get 50% off your first order and free shipping!! https://hellofresh.com/moc50 In-game Advertising - Blizzard drives 40k Samples for Prada in less than a day with Candy Crush campaign Unreal Metahuman Characters GDPR Right to be forgotten in GPT Almost Timely Written By the Human Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 March 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, so much so that Lisa has a podcast 9:30 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Ads take 8 weeks to blossom These are not sponsors, they are long term partners. Covid serving up garbage podcasts The power of a continuity team 22:42 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Dealing with harassment and working towards a better community Equal Pay for Equal Work Home Theater Geeks is back The Return of Live Events? How she consumes and overwhelming amount of media Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search Engine? 9:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Scheduled Posts and Live Audio Only YouTube rolls out Podcasts Will chat into large language models send organic traffic? 17:37 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Carole from Moen thanks for the hook up!! Laser cooking and 3D food printing Shout out to Beyond Meat Chris' Video on ChatGPT and Large Language Models if you can't get to his keynotes Ted Lasso, The Mandalorian Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO - Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! PESO at the University Level John Blue asks about Press Releases Coordinating content and programs across channels 18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why the work must generate marketing leads, MQLs, SQLs, or conversions What programs to lead with? TikTok and possible future crackdowns Consulting vs. becoming the marketing team Getting training on PESO through Syracuse Learn more about Gini at SpinSucks.com Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn All ChatGPT all the time - Chris covering at Martechopia London - use discount code: marspeaker20 SEO Settings for LinkedIn Articles 8:58 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lil Pump GTA Server for new song last week and today. Minecraft is still gigantic Will you pay $2,500 for an Apple VR headset? Crocs, AirTags YouTube offering Podcasts Chris at Podcamp Philadelphia Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 March 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd's legendary The Cheese Monkeys (and the sequel The Learners!) Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Wildbit and the People First philosophy Why is most cold email terrible? Separate channels for transactional vs. promotional email The inbox is algorithm free Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 February 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Beginning at Elance, BuzzAgent, and Hubspot Starting Insight Squared - Because time series reporting is a problem in most native applications Reprise - elimating the headaches around maintaing a demo environment Marketing: Having demos on your homepage for users (see Zendesk) Sales: Having the data tell the right story 8:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Empowering the rep to share the recording of the demo Full analytics and integration on the sales side Working on the VC side and returning for the chance to build Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 February 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn The Big Game - Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get Chris' SEJ Ranking Factors Summary Prevent your legacy Google accounts from automatically upgrading 9:01 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Twitter API Reviving LaserDisc Music (Doobies 60fps) Turkiye and Syria Quake Relief Links Retail Media Networks - One quarter of retailers generating more than $100M in revenue more stats here Chris at Martechopia London - use discount code: marspeaker20 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 February 2023
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Scooter - Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig 6:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! A budget that's a lot and a little Seed and Spark Wet Leg, Belinda Carlisle and other 80's Sounds Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 February 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Co-tweets, we barely knew ye Rejected ChatGPT Prompts GPT4 OpenAI tool to detect AI Generated Text Search Quality Rater Guidelines - forget EAT, it's now EEA Chris at Martechopia London - use discount code: marspeaker20 Stranger Things Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Bob Weir's No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon and David's Digitized Edition of NASA Promotional Materials at ApolloPressKits.com 11:26 We’ve got a special offer for Marketing over Coffee Listeners: Click here to get a $100 for your first campaign! Working in Tony Robbins studio that optimizes for both in person and virtual attendees David did some sections of The Carbon Alamanac Panama Eco Resort - Mamoni Valley Preserve (MVP) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 19 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn's semantic understanding of job titles Number of New Podcasts craters Save Netflix Warrior Nun campaign gets to Wonderhell Foldable Phone Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor:Marketing Architects Getting Started In Advertising through marketing and tech at school Making Domo the largest spending account Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The 15 types of LinkedIn Ads Bid levels, Segmenting Your groups don't have to be a graveyard LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 5 January 2023
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can't let your business ride on organic traffic alone 10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! SEO Success Stories - Take great pictures, write great content Google Adds Experience to EAT for EEAT How to spot AI content Looker Query Limits and the state of GA4 Analytics 360 sunset pushed to July 1, 2024 Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! THE HOLIDAY GIVEAWAY Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 22 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes Startups and Language with Matt Lerner Nancy Harhut on Behavioral Science in Marketing Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros: TV - Angela Voss on all inclusive TV advertising Direct Mail with Breanne and Meagan from The Mailworks Outdoor Advertising with Jeanne Hopkins of OneScreen On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! And superstar returning guests: Seth Godin talks about The Carbon Almanac Debbie Millman talks about talking to The World's Most Creative People Things you should watch: The 1975 Live from Madison Square Garden back in November Letterman interviews Zelenskyy in Ukraine My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones I hope you have a great holiday and all the best to you in 2023! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Where's my AI portrait? ChatGPT and the state of text generation GoCharlie for practical applications 16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Twitter update and Facebook Crosscheck Moderation Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy's book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Autonomy Bias to generate over 400% lift But you are free... to double your results Choice Architecture 19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Time Framing (past interview with Tamsen Webster) Temporal Landmarks Saturating Food Pictures Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 December 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. World Cup - Some Great MarTech World Cup Stats Bank of America thinks they can target ads to Chris with sports AWS Clean Room now available 12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc And the fake map thing going around The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni New Twitter Ad Products - Conversion, Dynamic Products and Collections Worth watching: Spirited, Wednesday Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 23 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Trust Insights Thanksgiving Leftover Recipes for 2022 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!) Fighting back Google's push into radio Moving the science of driving response over to TV Creating the All-Inclusive TV Offering Nuts.com case study - 10 days to launch! 10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Deciding not to go back to the office post Covid Balancing Brand vs. Performance in the creative Helping clients enter the TV market for the first time with less pain Creative ESP, the pre-testing platform 19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Using Animatics to test messaging Annika the AI based media buying platform TV as the best storytelling medium, but the hardest to measure Cord shavers Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Tue, 8 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear 6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Check out our tour of Mastadon What is a federated social network? 16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The IRS has seized over 4B in bitcoin that was stolen from Silk Road It's November NaNoWriMo, Movember Chris is just back from Europe - heapcon Belgrade, Serbia. Taylor Swift, Inside Man Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 3 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes 9:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What are the direct mail strategies? Awareness, Lead Generation, Lead Nurturing 17:24 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Bringing all the logistics into the online portal What's the design process like? Testing and getting feedback on design Visit The Mailworks to learn more Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 27 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it's a large book - you can get the early raw version from O'Reilly now at this link So many things have changed since the last version His agency NetConcepts - Doing SEO holistically Trying to grok the accelerating rate of change 7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The role of AI versus humans in creating remarkable content Skyscraper content and transitioning it to other formats What are the most common SEO mistakes? Technical Challenges His Podcasts on Marketing and Get Yourself Optimized 19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Intuition in Marketing Working with Tony Robbins Prioritizing as the key to being effective in the future Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 20 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Power of Direct Mail and the Amazon Toy Catalog Ashley Faust from Atlassian gets Chris to buy into Thought Leadership! Depth of ideas are the requirement LinkedIn ads - AJ Wilcox session was brilliant 15:10 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You need to be more active on LinkedIn Update - the price of BIMI A better video workflow Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 12 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and LinkedIn! How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. How should time be measured in CX - use "The Right Now" Why it's always about expectation management Customers are willing to pay more for speed Phone is preferred? 21:07 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What generation is the most patient? Least? Fast, Good, Cheap? Why Fast should always be there. Legacy companies will be disrupted Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 6 October 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL) The new Google Tag. Really? Simo Explains 5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020) Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture. 14:35 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lower Decks and Shotgun Wedding Chris very impressed with the Airpods Pro 2 We will be at MarketingProfs B2B Boston next week! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 29 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What's been going on at the Market Basket over the past 4 years? Email Newsletters as a major outlet for business writing - Check out Total Annarchy How Ann's voice has changed since the first edition 9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Your Writing GPS Avoiding Hot Dog Writing The 20 Things Marketers Write 16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Newsletters Ditching the readability scores Writing keynote descriptions Featured Event: Marketing Profs B2B - Sign up for the Augie Meet and Greet Now! Our theme song is Mellow G by Fonkmasters. |
Thu, 22 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are not campaigns. Andy Crestodina solid: Specificity correlates with conversion. Why do events shut off the social channel of their app every year? 7:24 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Adobe $20B for Figma Ben Kopf has a peice that is 4 years old but still a good overview about Figma Collaboration NyQuil Chicken by TikTok Instagram losing the shopping tab as it chases TikTok or maybe not People feel safer working from home Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 15 September 2022
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett - Helping you look good on video Plexicam - the less hassle teleprompter alternative Get Blackout Curtains and a Ring Light Philip Hue Lighting for the office Temp control Getting decent sound 21:48 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Noise Gate, Compressor, Exciter Microphone options The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 8 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI space are not healthy, and are often polarizing. This book seeks to address this. 8:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How does this apply in a business setting? Focusing on the System DEI as a change management initiative The business case behind a DEI project 19:37 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The power of mentoring Join the Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 1 September 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Instagram increases the filter bubble Trend forecasting - Facebook Prophet, LinkedIn's Greykite iHeartMedia in Fortnite - State Farm Stage with Charlie Puth - Sept. 9 7pm ET. Podcast Movement apologizes for Ben Shapiro Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Both of us at INBOUND and then Chris to Content Marketing World The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 25 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time - Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI Generated Images are here Some Good Extended Reality Campaigns from Martech Twitter Pixel Update, Conversion API and App Purchase Optimization (Android Only for now) Netflix and Disney both looking at streaming ads. Martech calls it "almost laughably out of reach for most marketers" Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Unbelieveable: John loves the Beats Fit Pro, Jabras gone and now the end of Bose Pulse Microphone Upgrade - Shure SM7B The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Wed, 17 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The Analytics for Marketers Slack group! It's free and you can get the slides there! Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 11 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal - Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal outright 7:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Malcolm Gladwell on the importance of getting back into the office Is work is like a sports team, not a family? Multimedia and editable tweets 18:22 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Red Hot Chili Peppers, Barack Obama and Friday 4pm Yacht Rock! RodecasterProII Cover from Ron! Chris does the CO2 check on the Event Venue. Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 4 August 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing. 12X Event attendance for first run Surviving 2009 Layoffs Her undergraduate thesis on Social Penetration 6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE The four levels of self disclosure Using acquisition and retention tags on discussions Staying on top of social 24/7 18:01 - 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Using LinkedIn polls gather voice of the customer data Listening to Negative Nancys to find the potholes Sharing User Generated Content Mystery Shop Service Brands taking a stand Catch up with Brooke on LinkedIn or Twitter Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 28 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility - Search Console, W3C, A11y, IBM's Able 7:20 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Stop funding disinformation - Ad Fontes Media Bias Chart Customer Reviews as Earned Media 16:11 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Shrinkflation, Skimpflation - How is Arizona Iced Tea stil 99 cents? CEO says "I don't want to be like the bread and gas guys" Garbage plastic used to create bricks in Nairobi Amazon Prime Day - $11.9B, up 8.5% from 2021 - also note online deflating over last 3 months. Gear Watch: Rodecaster, John's new OWC Thunderbolt dock, Chris' Razer Kishi Chris off to MAICON Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 21 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco 49ers and more! Catching the concept in Europe What to do when covid shuts it all down? How do things like interface and guides set it apart? 8:21 - 9:52 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. From the Philipines to the US for college, and then playing tennis while starting Candy Galaxy as a Freshman! Finding a co-founder and transitioning from one business to the other 16:32 - 17:58 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Transitioning the power of existing SEO to accelerate virtual Consumers go back to real life, but the virtrual B2B market will not go away Pioneering new hybrid experiences Will VR Headsets be part of The Escape Game? How do they market? The YT video of the door in the workshop - working in a 20k sqr. foot shop Follow John and Jonathan on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 14 July 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? 8:06 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. YouTube dominating, TikTok getting blocked? 14:55 The Trust Insights Google Analytics 4 Course ahrefs Tim Soulo on Course Marketing Gearwatch: Rodecaster II Amazon Prime Day Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 7 July 2022
In this Marketing Over Coffee: Brought to you by our sponsor: LinkedIn John's doing the Global Week of Rest But he is using his time off to update the audio workflow, this episode is the first on the new hardware! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Our theme song is Mellow G by Fonkmasters. |
Thu, 30 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Superside and Zapier More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with the people in the back row 10:31 - 11:13 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Marketing Milk Making the IPCC Reports readable Waiting on Fusion Carbon Dividend to create market incentive 19:54 - 21:43 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE Manned Space Travel If we can't get a biosphere to work here, Mars is going to be ugly Working with Alan Dean Foster The overlooked senses as part of the experience Bill Graham and the Graham Archives on Wolfgang Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 23 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Gear Update: Logitech Brio Camera Bodeswell acquired by American Express, congrats Chris2X! Microsoft Explorer Retired, Gen Z using Brave, Ecosia Search Engine Helps Plant Trees Analyizing the Martech 9000 - What Martech do they use? Get the report. 16:02 Trust Insights GA4 Course - Use code moc! What should be next: Attribution or Google Data Studio? Martech's Salary and Career Survey - 20-30% gender pay gap at all levels, 77% Spreadsheet driven, 10+ hours a week, over 70% satisfied Scott's cut: Marketers, Maestros, Modelers, and Makers The hiring challenge Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 16 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 - 7:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Rode lapel mics performed excellently Giant Images in Email Hate Crime Data on Race and LGBTQ+ 2022 15:28 - 16:48 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Server Side Google Tag Manager LinkedIn "I don't want to see this" is powerful Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 9 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and LinkedIn The path to Cornett Transitioning from delivering service to giving strategic guidance 8:55 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Getting to the brand truth for better creative Until You Own It: Growing the number of Female Owned Agencies from less than one percent closer to the national average of 40% for all businesses If you can see her you can be her 18:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Creating community by sharing the stories of the jou rney to ownership How to retain the talent and give them a path for growth Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 2 June 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea - Danny Goodwin on obituary spam LightSpeed and Grammarly 7:33 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Google Analytics 4 for Marketers Course is now available! (Use code MOC for $50 off!) 12:31 - 15:12 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE Toolstack for Social Posts MAICON on 36 AI Writing Tools - Writing tools in general Somebody Feed Phil and Strange New Worlds Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 26 May 2022
In this Marketing Over Coffee:
Learn About The New Book from the Most Legendary Name in Branding Brought to you by our sponsors: Terminus and LinkedIn What's happened since 2017? Link to previous interview The Book: Why Design Matters: Conversations with the World's Most Creative People How'd you trim it down to the 55? Art Direction and Photography for the book 8:54 - 9:54 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Shining a light with conversations about assault, violence and abuse EndTheBacklog.org to end the backlog of rape kits Empathy in the interview and marketing The Cipe Pineles Cookbook - and the legendary Charlotte Sheedy 18:02 - 20:44 LinkedIn - We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reinventing You, Debbie's course using LinkedIn Talking with David Lee Roth How recent social movements are branding created by people for people Coming Soon: The 10 Year Plan for a Remarkable Life The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters |
Thu, 19 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and Wix Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. How to make your Twitter Chat sing 15:33 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Facebook Podcasts shutting down Quantum Machine Learning at IBM Think and the future of medicine Gear watch: iPhone outperforming other audio options Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 12 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. GA3 to GA4 migration tool that doesn't work - TI GA4 resources Almost Timely now on LinkedIn Newsletters 12:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Follow John and Chris on LinkedIn Bad Advice Rant WWDC is coming, Rodecaster is getting it done for streaming, Chris gets a GoPro 360 Camera for Photospheres The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 5 May 2022
In this Marketing Over Coffee: Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data First Approach How Covid Drove Retail to Digital Transformation 4:59 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. 100-200 Touches before taking action 14:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Running co-marketing campaigns with the parent brand B2B vs. B2C Getting the message right for the ICP Testing the impact of post pandemic live events The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters |
Thu, 28 April 2022
In this Marketing Over Coffee:
In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Brought to you by our sponsors:Terminus and LinkedIn Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Google MUM Work from home 15:44 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Organizational amnesia as part of the great resignation GA3 Goal to 4 goal conversion tool? The Batman, Everything Everywhere All at Once, Coffee Mueller French Press The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |