Thu, 27 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn't do anything." You should be doing some SQL 9:45 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Defining Data Apps Reverse ETL The Modern Marketing Data Workflow 19:17 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Not having to write all the data connectors Leaving the Valley to return to Boston How To Talk So Kids Will Listen Giveaway of Tamsen Webster's New Book "Find Your Red Thread" Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Mediavine sending FLoC IDs to SSPs for use in ad auctions. Twitter asking you not to turn off Ad Tracking. Google's not concerned about death of the cookie... get ready to start buying ads The End of Social Media? Amazon Prime Week - Big Smart Speakers? 15:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Chris messing around with a keyboard, John raves about TourBox TSA Travel Stats Marketing Over Coffee is a Communicator Awards Winner! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook Ads? Marketing Land: Headless and Hybrid CMS 7:21 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Talking Ad Fraud on the latest In Ear Insights Podcast from Trust Insights 12:45 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Text Campaigns survey from Attentive Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Chris testing tentpole content YouTube putting $100M in shorts Video on SEO for Video from Trust Insights Personalized Video pitch... without a personalized video. Chris invents Pitch Captcha IBM Think - Global vs. Local Interpretability Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 May 2021
In this Marketing Over Coffee: Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity Workshops 6:38 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. What needs to be done in the workplace to make workers more effective? Why don't we let people perpare for interviews? How has the pandemic affected the work towards neurodiversity? Using Role Models 14:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Plans for the future The Creative Data Academy The Crown and TED Talks Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |