Thu, 30 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC GPT3 13:38 - 15:24 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! John's Keyboard Tester, Chris Carbon Dioxide Tester Weav Run Icelandic Phone Screaming Trust Insights LinkedIn Profile Tune Up Webinar Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 23 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Azlo and NetSuite What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do you watch? Return on ad spend versus brand recall Multi-touch attribution 13:25 Smart companies run on NetSuite by Oracle - the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. Get your free guide - Seven Actions Businesses Need to Take Now In house analytics and marketing technology Adjusting to Covid-19 in Q2 - rising to the challenge OTT going crazy during shutdown Hamilton! Looking back on 2008 and 2001 Why you have to do both performance and brand marketing Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 16 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC NY Times pulls out of Apple News Tweak for structured data for video in Google Search Console Demandbase acquisition of Engagio The future of ABM Amazon Echo Loop, Drop ADV Gamer, Woojer, Biodegradable Aerosoft Pellets, Etymotic Earphone deal on Amazon 20:14 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Monetize your "audience" - try affiliate programs Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 9 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 - 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Russia is a lot more like Asia than it's like Europe or the United States? The impact of Covid on Singapore When the benign dictatorship gets better results 25:03 Check out the Trust Insights Google Analytics and Google Tag Manager 11 Point Checkup! For just $500 get your report to see what needs to be done so that Google Analytics can start working for you! Why nepotism is a better bet when you take a long term view Watching the Marlboro Man fail in China Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 2 July 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook “What I do is not politically correct, it’s tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines” Ellison’s Law: You're not allowed to say anything that one of your competitors could say. Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident God Hates Cowards Learning the most from your losses is not entirely true Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! “Marketing is too important to be left to the marketing department” Where startups go to die 42:24 "None of that exists, not a fuckin' none of it" Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Chateau de Neuf Super Ding Dong Marc Benioff is Larry with a conscience 11 Point Google Analytics Checklist - Get Checked! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |