Thu, 26 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured at TED.com TED Cambridge at the Legacy Level What is the Red Thread? 9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 5 Elements - Goal, Problem, Truth, Change, Action 20:09 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You can only create the conditions for change Action vs. Change Maintaining Smart, Capable and Good Gratuitous Mention of Die Hard as Best Christmas Movie It's far easier to match to an existing want than create a new one How do you make their case for your idea as strong as it can be? Agatha Christie, Nero Wolf and James Bond! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 19 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Business Travel tightening up Virtual Travel with Wander for Oculus The Brillance of the Equate Brand, the coming age of generics? 15:19 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Chris sees 5X increase inbound traffic from optimizing his LinkedIn feed! John's phone can't be fixed Welcome back to logistical hell Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 12 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas. Portland: Knifetown USA Covering Product, Branding, and Ecommerce The Everyday Carry market (EDC) The Most Amazing Tool Tales 8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Made in the USA. What's it like having this going on in the building Widending of the funnel during Covid Transitioning over the past 10 years from features/benefits to the problems the brand solves 17:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Product Marketing The Bond - the latest PST (Personal Survival Tool) Getting Closer to the Customer Solving the Bent Fingernail Problem Expanding to apparel and other products Leatherman on Twitter, Kevin Gleason on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 5 August 2021
In this Marketing Over Coffee: Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count) 9:17 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Bourdain Deep Fake Mark Ronson - Watch the Sound (Not "See the Music") 16:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn does a fantastic job letting you train your feed Twitter Data Profile Winners - Jennifer N., Lynne K. David G. and Alison C. Dolby Atmos now on Apple Music, Crutchfield Article Explaining Atmos Ted Lasso, 20 Emmy Nominations Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |