Thu, 28 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Maintaining creativity and motivation Rand Fishkin, Hint Water Guy Kawasaki and The Art of Perserverance Patron Virtual Cocktails 14:33-15:55 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee! Tick Tok - 350 Million added in Q1 Hybrid Events What's on the gear list? AirPods and ZMURL Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 21 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands - Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand 13:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How marketing has changed in the past 12 years - Switching from single responsibility to matrix 22:46 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Data Science to accelerate the business Customer triangulation Classic Jazz with Buddy Rich and Miles Davis, 1775: A Good Year for a Revolution Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 14 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 - Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Trust Insights Report on Social Media Trends Sprint is now T-Mobile Twitter says work from home permanently Chris Video on Lighting and Cameras for Virtual Meetings Google Core Update 19:00 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Virtual Kitchens and Pasquale's Pizza Apple Over Ear Headphones and AirPods X - End of Beats? Hamilton on Disney+ (over a year early) Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 7 May 2020
In this Marketing Over Coffee: Brought to you by our sponsors: WordStream and Shippo He's the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are 96X better at delivering results Media environments dictate human behavior and decisions making more than anything else Dawn of the infinite media era 6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Mapping out the customer experience Mercedes Benz vs. Tesla How the CXO or CGO is part of the marketing transformation Focusing on the emotional aspects of the customer journey 15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! Visit GoShippo.com/Coffee! Using triggers on the customer journey Controlling the onboarding process Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board. Journey lentgh is the measure of risk, nothing else The arguement against ROI Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 30 April 2020
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Klaviyo Talking with Jay Baer on In-Ear Insights - reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Virtual Event Explosion Zoom Dominates 13:54 Email marketing is one of Klaviyo’s core offerings - when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Evanesence Quarentine Video Shoot Virtual Upfronts? Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |