Thu, 27 January 2022
In this episode learn about AI for Worrdle, Microsoft Gaming, Organic Social and more! Brought to you by our sponsors: BlueShift and Terminus Microsoft $68.7B for Activision Blizzard 7:09 - 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc When does social organic work? Relevant topics, Newsjacking, and great content 17:06 - 17:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Why marketing messages get less bold the larger the organization gets DuckDuckGo passes 100B searches MarketingProfs GA4 Course coming soon Going from teleprompter to center cam Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 20 January 2022
In this Marketing Over Coffee:
In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label Corona, GMC, Maker's Mark Define your brand's point of view 6:46 - 7:47 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc Document what music means to your brand Having music in every creative brief Clear responsibility on music 13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. License big known songs or do orginial compositions? Flexibility in working with composers on agreement types 2x Cannes Winning Save the Children Survivor campaign Find her at SamParvin.com or on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 13 January 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Terminus TikTok - It's about the music!! 6:06 - 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Tom Webster's I Hear Things on Talk Radio Zoom adding functions for when live returns 12:19 - 13:09 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. New Email Provider - Who should we use? Apple Maps if you're looking for an alternative Niantic Planet-Scale AR Alliance (Overbeast with Verizon delivering console gaming quality via 5G?) John - Projector overtakes the TV Chris likes the Aftershokz for running Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |
Thu, 6 January 2022
In this Marketing Over Coffee: Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 - 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Trust Insights Livestream on Email Hygiene Annual goals with the GOOD framework from Quantum Workplace on the personal side including: Relationships, Finances, Spiritual Life, Health, Self Expression Join the Analytics for Marketers Slack Group! Meta no longer allowing targeting of these classes 14:07 - 14:47 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Thinking of where you are in the funnel for display ads Chris on the Adobe Workflow (Premiere, Audition, Photoshop) John takes all the phones on the family plan to a new carrier Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. |