Wed, 23 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. The Trust Insights Thanksgiving Leftover Recipes for 2022 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 17 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!) Fighting back Google's push into radio Moving the science of driving response over to TV Creating the All-Inclusive TV Offering Nuts.com case study - 10 days to launch! 10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Deciding not to go back to the office post Covid Balancing Brand vs. Performance in the creative Helping clients enter the TV market for the first time with less pain Creative ESP, the pre-testing platform 19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Using Animatics to test messaging Annika the AI based media buying platform TV as the best storytelling medium, but the hardest to measure Cord shavers Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Tue, 8 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear 6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. Check out our tour of Mastadon What is a federated social network? 16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The IRS has seized over 4B in bitcoin that was stolen from Silk Road It's November NaNoWriMo, Movember Chris is just back from Europe - heapcon Belgrade, Serbia. Taylor Swift, Inside Man Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |
Thu, 3 November 2022
In this Marketing Over Coffee: Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes 9:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What are the direct mail strategies? Awareness, Lead Generation, Lead Nurturing 17:24 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Bringing all the logistics into the online portal What's the design process like? Testing and getting feedback on design Visit The Mailworks to learn more Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. |